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Public relations for small business can help your company stand out from the crowd. Small business public relations is similar to PR for large companies but more focused on economics due to size differences. Small businesses have less wiggle room than large companies and must operate on tight budgets because with less disposable income to spend on extras. Expenditures must be carefully thought-out to make sure there are adequate funds to cover all budgeted items. 

Red Banyan is a global strategic communications firm that specializes in small business public relations and crisis communications. Our team of small business PR experts have the skills and experience to publicize your business in a way that will make it stand out from all others. We have decades of experience in public relations for small business and can help you get the kind of recognition you seek for your brand. 

Our team includes content creation professionals, bloggers, media relations experts, online reputation repair consultants, cancel culture experts and crisis PR specialists. We know how difficult it can be to get your story out if you are not sure where to turn. Our team of ex-journalists have the knowledge and skills to connect you with the right sources, so your stories are shared with the right people at the right time.

Our staff can help identify your target audience. Then our staff can help create a plan that will enable you to reach those targeted people in the most effective way possible. Red Banyan’s communications team is highly skilled at relationship-building and will teach you tips and tricks to forging lasting ties that will reach into the future.

Red Banyan’s team of small business public relations experts and social media specialists have the talent, skills and determination to produce the kind of results you desire. Public relations for small business owners is an investment of time and money that will help your small business stand out from the crowd and get the attention and recognition you need to move to the next level.

PR Packages for Small Business

Red Banyan’s team of PR communications experts provides a wide range of public relations services for small businesses that include media relations and media outreach, online reputation rehabilitation, crisis communications and crisis PR planning, on-camera media training and interview preparation. 

We can create a tailored PR plan for your business that takes into consideration everything from your budget to your number of employees and your team’s personal level of involvement. We will discuss your organization’s goals and the different ways to reach them. PR plans for small businesses are definitely not a “one size fits all.” 

Every small business PR package Red Banyan creates is customized individually for each client. Our team takes into consideration your organization’s goals, and then maps out a strategy to get your business on the right track.

Our PR package for small business includes a media relations component, a traditional public relations component, a social media component and an interview preparation component. 

Our team is composed for former journalists, PR pros and crisis communications experts who have the public relations skills, media savvy and personal understanding of what makes a good story to get your business or brand noticed in a positive light so you can tell your company’s story in your own way on your own terms.

Our team of PR professionals knows how to strategically communicate with the public to build and establish a positive public image and reputation for your organization. Red Banyan’s small business PR packages takes full advantage of our team members’ ability to secure positive press coverage, social media posts and in-person engagements. 

Our team has years of experience in online reputation monitoring and will also keep track of what is being said about your organization or brand online, so you are aware of how your products or services are viewed based on online reviews or comments.

PR for Small Business Can Make a Difference

A comprehensive PR plan for small business includes crisis communications planning, media relations planning, on-camera spokesperson planning and social media posting. Our team of media relations experts includes former journalists who know how to capture a reporter’s interest and also provide all the necessary elements that comprise a good story.

If your business does not have a company spokesperson, Red Banyan’s team of PR professionals will help you select one. Having a designated company spokesperson helps organization’s control the narrative by funneling all outgoing information through a single source. 

A company spokesperson will serve as the go-to source for the media, so you know kind of information is being released about your brand at all times. Businesses that do not have a designated spokesperson may not know who is talking to the press or what is being said at any time and run the risk of misinformation being share with the community. 

Red Banyan’s PR for small business experts also provide on-camera spokesperson training so your designated spokesperson will know what to expect from the media and also be prepared to answer the hard questions in a way that is acceptable to both sides.

Our interview preparation professionals will teach your designated spokesperson how to redirect questions he or she is not prepared to answer and steer the conversation to topics he or she wants to discuss. 

Interview preparation means being prepared to answer the difficult questions in case they come up in addition to the easy ones. If there is something negative in your company history, our team will prepare you to deal with it. 

Red Banyan’s interview preparation professionals will never let you walk into an interview unprepared or unsure of what to say. We will conduct mock interviews that will help you get comfortable with the format and prepare you for the tough questions that might come up.

Invest in Small Business PR and Crisis Communications

Red Banyan’s expertise in strategic communications and crisis PR will provide your small business with the foundation it needs to weather any emergency or PR situation, so the results are as favorable as possible.

Being prepared is essential. If your small business does not have a crisis PR plan in place, our team of small business PR professionals will create a crisis response plan that will provide your business with a detailed guide of what to do in an emergency. We will show you how to take control of the messaging, keep your employees and clients informed, write press releases and work with the media.

Creating a crisis response plan in the midst of an emergency is never a good idea. Red Banyan’s team of public relations pros will map out a small business PR package before you need one, so you know what to do when something goes wrong.

We will make sure you know how to form relationships with the media, pitch stories, hold events, act as a company spokesperson, write a news release, use social media and monitor your social media channels for negative comments.

Red Banyan is a public relations and crisis PR firm dedicated to providing small business owners with a wide range of PR services that will provide your staff with the necessary skills to react in an emergency or publicize a newsworthy event. 

Our team can guide you through the PR process or take it over ourselves. Whether you plan to farm out the PR tasks or take them on yourself, Red Banyan’s experienced team of small business PR experts have the skills, experience and know-how to get the job done.

Frequently Asked Questions – Small Business PR:

1. Why is PR important for small businesses? 

A key aspect of public relations is relationship building, which is also hugely important to small businesses. Small business public relations helps customers to feel connected to a brand, so they are more likely to tell their friends or family about the business.

2. Do small businesses need PR?

Public relations is important for every business, but it does not have to be pricey. Money may be best spent working with PR professionals to develop a solid, professional and effective media outreach strategy.

3. How does a small business get PR?

Small business can get PR by hiring a public relations firm to promote the business, or by doing it themselves.