If you are a busy lawyer swamped with the demands of a heavy caseload, it’s understandable why a call from the media might be the last thing you want to address. It makes sense to be wary of reporters, but it is also important to...
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When a law firm lands a big client, the lawyers assigned to the case focus their energy on researching strategies to defend their client. However, if the case is high-profile or controversial, it may draw the attention of the media. And knowing whether you should...
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Red Banyan is happy to announce the launch of a new set of attorney-focused legal resources that will allow attorneys to provide a higher level of value and service to their clients in and out of the courtroom. An entire new legal PR section dedicated to...
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Litigation PR professionals can increase a law firm’s visibility with its target audience by developing a strategic communications plan that maps out the benefits of public relations for attorneys. Legal PR is a tool that lawyers can use to put pressure on the other side,...
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Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
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"Legal PR experts can employ drama to educate the public about a case. While courts have strict rules of evidence, the court of public opinion gives PR pros far more latitude," Evan Nierman.
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