Litigation PR professionals can increase a law firm’s visibility with its target audience by developing a strategic communications plan that maps out the benefits of public relations for attorneys. Legal PR is a tool that lawyers can use to put pressure on the other side,...
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Attorneys must constantly decide whether to engage the media or avoid the media when it comes to client publicity. Red Banyan Director of Client Engagement Mark Sachs discusses this tricky issue in a recent Law.com article entitled “How Litigation PR Can Bolster Legal Strategies.” In...
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Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
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"Legal PR experts can employ drama to educate the public about a case. While courts have strict rules of evidence, the court of public opinion gives PR pros far more latitude," Evan Nierman.
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In his latest op-ed in The Hill, Red Banyan CEO Evan Nierman offers a crisis communicator’s perspective on Acting Navy Secretary Thomas B. Modly’s recent remarks that prompted swift calls for his resignation. Modly addressed the crew of the USS Theodore Roosevelt whose captain, Brett...
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