When it comes to strategic communications, getting your message out to the right people in the right way is the key to success. That’s what Red Banyan cancel culture expert Mark Sachs told about 100 legal marketers during an April 25th panel discussion at the...
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If you are a busy lawyer swamped with the demands of a heavy caseload, it’s understandable why a call from the media might be the last thing you want to address. It makes sense to be wary of reporters, but it is also important to...
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When a law firm lands a big client, the lawyers assigned to the case focus their energy on researching strategies to defend their client. However, if the case is high-profile or controversial, it may draw the attention of the media. And knowing whether you should...
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Red Banyan is happy to announce the launch of a new set of attorney-focused legal resources that will allow attorneys to provide a higher level of value and service to their clients in and out of the courtroom. An entire new legal PR section dedicated to...
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Litigation PR professionals can increase a law firm’s visibility with its target audience by developing a strategic communications plan that maps out the benefits of public relations for attorneys. Legal PR is a tool that lawyers can use to put pressure on the other side,...
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Attorneys must constantly decide whether to engage the media or avoid the media when it comes to client publicity. Red Banyan Director of Client Engagement Mark Sachs discusses this tricky issue in a recent Law.com article entitled “How Litigation PR Can Bolster Legal Strategies.” In...
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Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
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"Legal PR experts can employ drama to educate the public about a case. While courts have strict rules of evidence, the court of public opinion gives PR pros far more latitude," Evan Nierman.
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