If you are a corporation or business looking for a way to promote your product or services, public relations is an effective way to draw attention to your organization or brand. Public relations use the art of persuasion to showcase ideas and highlight accomplishments. PR...
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Veteran Red Banyan employee Matthew Carswell has been promoted to Strategic Communications Director of the agency’s crisis practice. Carswell, who works out of Red Banyan’s South Florida office, handles high-stakes and complex crisis communications and public relations. Carswell also handles litigation support, media relationship development,...
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If you have never heard of online reputation management, then have no fear. Reading this article will help you avoid falling behind the times and catch up fast on what you need to know. After all, too much is at stake these days to be unaware of...
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Hostile environment harassment comes in all shapes and sizes, but when it occurs in the workplace it is especially problematic because your livelihood can be negatively impacted. Knowing how to handle workplace harassment and where to turn can be confusing and upsetting. Federal laws in...
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Having a team of trained crisis PR pros in place who can implement your crisis communications plan in an emergency is essential to surviving a crisis with minimal impact. Organizations that don’t have the essential tools in their toolbox to handle an emergency may find...
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Litigation PR professionals can increase a law firm’s visibility with its target audience by developing a strategic communications plan that maps out the benefits of public relations for attorneys. Legal PR is a tool that lawyers can use to put pressure on the other side,...
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Good communication is an essential part of any successful business but now it’s more important than ever as many workplaces change from in-person to remote and hybrid models. Red Banyan CEO Evan Nierman explains in an article in Senior Executive magazine how poor communications can...
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Healthcare public relations is a type of PR that focuses on the healthcare field and is often required to grow this specialized kind of business. Healthcare PR can be valuable to hospitals, outpatient surgery centers, walk-in clinics, medical practices and individual doctor’s practices. The aim...
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When a reporter calls to talk, saying “no comment” can be the easy way out. But from a strategic communications standpoint, failing to comment is not always the best way to go. Red Banyan CEO Evan Nierman discusses the misconstrued power of “no comment” in...
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Digital marketing is an effective way to market your product, brand, or services that enables you to connect with potential customers using the internet or other forms of digital communication. Red Banyan’s digital marketing experts utilize email, phone calls, video conferencing, and web chats to...
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