British actor/comedian Russell Brand is the target of a media feeding frenzy of unproven claims of rape, sexual assault, and emotional abuse, the latest example of the unforgiving practice of cancel culture, Red Banyan crisis PR and cancel culture expert Evan Nierman wrote in a recent...
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Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
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Artificial intelligence (AI) seems to be in the news all the time. Reasoning, learning, planning, and creativity are now possible with the click of a mouse, thanks to the power of AI, Red Banyan Founder and CEO Evan Nierman notes in a FAST Company article...
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Do you know what’s being said about your brand online? Do you check customer reviews and respond to all of them, whether they are positive or negative? Or do you ignore unfavorable comments and simply hope they will go away? Online reputation rehabilitation is key...
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You’re a business owner in need of hiring a PR firm but are not sure how to proceed. Deciding if an agency is the right fit for your unique company is critical. The firm you select needs to understand your core values and vision because you...
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Faced with pressure from an online mob to issue an apology, what should you do? The truth be told, it is not a guaranteed fix and there are a lot of reasons why. Here are some key questions to consider when you are assessing the pros...
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Artificial intelligence. The possibilities seem endless but practical use of this sophisticated new technology has only begun to evolve. New applications are cropping up daily but how widely this new technology is being used in the workplace is a bit of a mystery. A recent...
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Businesses that want to keep up with the competition should embrace the power of social media, a medium that has a potentially worldwide reach. Social media has the power to increase a brand’s target audience, spread news about products, and showcase the value of goods...
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Being interviewed live as cameras roll can be stressful and intimidating. And if you’ve never done it before, it can be easy to lose your train of thought or freeze if you get a tricky question. Yet some people always manage to look calm and...
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By Evan Nierman The case of Hollywood actor Kevin Spacey highlights the real dangers of cancel culture and illustrates what can go wrong when salacious sexual accusations are leveled and media coverage amplifies them without having all the facts. Spacey’s experience exemplifies how a rush to judgment can...
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