Experiencing a PR crisis isn’t necessarily a reflection of your brand or your ability to build a great team—but your ability to prepare and respond to one is. In times of crisis, leaders find themselves needing to act quickly and decisively. And when stress is...
Read more
Red Banyan CEO and Founder Evan Nierman discusses how to restore faith in the media in a lengthy Q&A in Authority Magazine. In the Q&A, Evan talks about ways news outlets can improve their hiring processes and how they can work harder to highlight the credibility...
Read more
International crisis PR agency Red Banyan is delighted to announce that it has added Caroline Nesbit to its Washington D.C. office where she will work as an Account Coordinator. Nesbit will provide communications support to clients through content creation, research, and media relations. Nesbit is a graduate...
Read more
Perception is reality, especially when it comes to your company’s image. Do you know how you look to outsiders? Red Banyan’s reputation rehabilitation experts know how important an organization’s image can be! Do you know what people are saying about your brand online? Do you...
Read more
Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
Read more
Red Banyan is delighted to announce it has hired Mark Sachs as the agency’s Director of Client Engagement. He will work out of the agency’s Fort Lauderdale office. Sachs, who worked 10 years as director at the American Israel Public Affairs Committee, will head the...
Read more
What do you do if your company is rocked by a corporate scandal? How do you recover from the negative blowback from the unsavory publicity and the ugly shadow that casts everything in a gloomy pall? Let’s face it – mistakes happen. It’s part of...
Read more
Tailoring content to provide value is what content marketing is all about. PR companies like Red Banyan that specialize in media relations create interesting, useful original content that attracts customers, stirs press interest or simply turns heads. The result engages a brand’s target audience and...
Read more
Crises are unpredictable and can happen at any time. How you respond in an emergency can make or break your business. Do you have a crisis response plan in place or will you have to come up with a plan of action on the fly?...
Read more
Choosing a spokesperson for your organization or business is an important decision. You need someone who is cool under pressure, quick to respond to media queries and able to connect with all relevant stakeholders. During a crisis, the spokesperson becomes the face of your company,...
Read more