Hiring a public relations firm is a big decision, so it is important to be sure you are getting what you pay for. Whether you need assistance with traditional public relations or something specific like the crisis communications services Red Banyan provides, it is important...
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Red Banyan is delighted to announce it has hired Nicole Bernstein in San Diego as Senior Vice President of Strategy. Bernstein’s background includes experience in strategy, marketing operations, client relationship management, communications, UX design, consulting, investor relations and project management. She has held senior roles...
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Politicians and celebrities seem to get passes every day for reprehensible behavior. Is it a reflection of a “shameless” society? Red Banyan CEO Evan Nierman discusses this troubling dynamic in a recent article in The Hill entitled “Shameless Politicians Reflect a Shameless Society.” In the...
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Red Banyan is happy to announce it has hired Micaela Stevens as an Account Executive in its growing Los Angeles office. Stevens will provide support for the firm’s crisis response team, with a wide range of skills that include media relations, research, community engagement and content...
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When a company or an organization has an important announcement to make, it needs to share that information in the most effective way. But all too often the company CEO or another employee is not the best person for the job. Selecting a company spokesperson...
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In the wake of the COVID-19 pandemic, working remotely has become a viable, if not widely available option. Companies once averse to the idea of employees working from home have embraced the concept and thrived. Adopting a remote workplace also gives employers immediate access to...
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When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization? By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...
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Red Banyan, a crisis PR firm with offices across the United States, was among 50 companies honored at the “11th Annual GrowFL Florida Companies to Watch.” A memorable awards ceremony was held on Feb. 17th at the Hard Rock Live in Universal CityWalk in Orlando. Red Banyan...
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As Russian troops lay siege to Ukraine, the country’s President Volodymyr Zelensky continues to amaze with his mastery of crisis communications in real time. Red Banyan CEO Evan Nierman, an expert is crisis PR, explains in an op ed in The Hill why Zelensky’s communications are both effective and...
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Businesses today cannot afford to exclude video from their communications and PR strategy as a growing number of people flock to video-sharing websites. According to the Pew Research Center, 26 percent of Americans, or about a quarter of the population, get their news on YouTube, a Google-owned video-sharing...
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