Social media is an excellent way to share information about your brand quickly and effectively because it’s fast, easy and has a seemingly endless reach. But the same traits that make social media such a great tool for communicating can also make it problematic. The...
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When it comes to strategic communications, getting your message out to the right people in the right way is the key to success. That’s what Red Banyan cancel culture expert Mark Sachs told about 100 legal marketers during an April 25th panel discussion at the...
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The value of media training best practices cannot be overstated, especially in today’s fast-paced and constantly evolving media landscape. Being prepared for any potential media interaction is crucial for individuals and organizations alike. One of the most important aspects of media training is learning how...
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Top global PR firm Red Banyan is delighted to announce it has hired James DeMarco in New York City as a senior account manager, increasing the agency’s presence in the Northeast James is a seasoned communications professional, with experience across varying industries including entertainment, lifestyle,...
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Leading international crisis PR agency Red Banyan is happy to announce it has opened an office in Arizona to better serve the firm’s growing client base in Phoenix, Tucson and other areas of the state. Establishing a solid footprint in Arizona solidifies Red Banyan’s commitment...
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Social media is an incredibly effective tool for sharing information online: you can target your audience, it’s fast and has an enormous reach. But the same reasons that make it so effective also make it risky. Misinterpreted comments and blatant mistakes online can grow into...
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Crisis communication is a critical aspect of any organization’s public relations strategy. In times of crisis, it is essential to effectively communicate with stakeholders to mitigate negative impact and protect the reputation of the organization. Here are some key points to ensure effective crisis communications:...
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When your business has some interesting news, you probably want to share it with the media so you can get the story out in front of the public. But if you’ve never worked with reporters, figuring out how to get news coverage can be a...
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Red Banyan is delighted to announce that it has hired Rob Merritt in Arizona as Strategic Communications Director. Merritt joins Red Banyan’s top Arizona crisis PR agency with over 30 years of experience in public relations, marketing, and branding for consumer brands, associations, and non-profit organizations. Merritt will direct...
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Fast Company asked 13 Fast Company Executive Board members to share suggestions on how business leaders who want to invest more of their time and resources into a “green-first” philosophy so they can cut waste as a company at-large. Red Banyan Founder and CEO Evan Nierman’s...
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