While many in the national media slammed the PR industry for sloppiness after actress Tanya Roberts was mistakenly reported dead, Red Banyan CEO Evan Nierman’s view of the situation set him apart. TheWrap recently featured Evan’s unique insights into the debacle, in which the publicist who...
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Social media has become a critical communications hub for businesses, providing an easy way to distribute information and content to customers worldwide. It also provides excellent opportunities for networking, business development and brand promotion. To leverage social media successfully, you need a tailored strategy that...
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Red Banyan CEO Evan Nierman was recently interviewed for the President Experience Podcast to discuss the importance of crisis management as a workplace initiative. He shared his knowledge with host Kiné Corder on how businesses can respond to crises ranging from an international pandemic to...
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In his latest op-ed in The Hill, Red Banyan CEO Evan Nierman offers a crisis communicator’s perspective on Acting Navy Secretary Thomas B. Modly’s recent remarks that prompted swift calls for his resignation. Modly addressed the crew of the USS Theodore Roosevelt whose captain, Brett...
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Red Banyan and its Founder and CEO, Evan Nierman, have been named finalists in the PR Wizards Awards this year. The ceremony was organized by the Public Relations Society of America in partnership with Wizard Creations. The Red Banyan team is thrilled to be nominated...
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The Popeyes’ chicken sandwich debuted this summer and with it came a rash of violent incidents at multiple locations in response to high demand and very poor planning. As a result, Popeyes is now a definitive example of how franchises can quickly succumb to negative...
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Public relations and marketing have a lot in common. They are both ways to get a message across to an audience, and while they may share some similarities – there are major differences in the approach that they take to accomplish that goal. The two...
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Used across countless industries, press releases act as the perfect medium to share new and newsworthy announcements. From product launches to corporate accolades, the main purpose of a press release is to spread the news far and wide in the hopes of attracting high-authority media...
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Public Relations is an industry that’s constantly growing and changing with the influx of trends that reach the market each year. And it is crucial to stay up to date with the trends in order to stay relevant in such a competitive industry. As the...
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In today’s highly competitive business environment, investing in public relations is an absolute must for many businesses and organizations. But what if you are just starting out and don’t have the budget for a professionally executed PR campaign? Well, there is still a handful of...
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