Favorable reviews are important to business, which is why companies would do well to keep tabs on their online profile. Red Banyan Founder and CEO Evan Nierman explores this dynamic in an article in Fast Company entitled, “Why reviews and reputation management matter.” The article...
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When it comes to strategic communications, getting your message out to the right people in the right way is the key to success. That’s what Red Banyan cancel culture expert Mark Sachs told about 100 legal marketers during an April 25th panel discussion at the...
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Red Banyan is delighted to announce it has hired Rebeca Berger as Senior Account Manager in Philadelphia. Rebeca will handle Philadelphia crisis communications and PR. In her new position, Rebeca will serve a variety of PR client accounts by providing creative media strategies, conducting media outreach,...
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The value of media training best practices cannot be overstated, especially in today’s fast-paced and constantly evolving media landscape. Being prepared for any potential media interaction is crucial for individuals and organizations alike. One of the most important aspects of media training is learning how...
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Top global PR firm Red Banyan is delighted to announce it has hired James DeMarco in New York City as a senior account manager, increasing the agency’s presence in the Northeast James is a seasoned communications professional, with experience across varying industries including entertainment, lifestyle,...
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Social media is an incredibly effective tool for sharing information online: you can target your audience, it’s fast and has an enormous reach. But the same reasons that make it so effective also make it risky. Misinterpreted comments and blatant mistakes online can grow into...
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Crisis communication is a critical aspect of any organization’s public relations strategy. In times of crisis, it is essential to effectively communicate with stakeholders to mitigate negative impact and protect the reputation of the organization. Here are some key points to ensure effective crisis communications:...
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Red Banyan is delighted to announce that Maria Coder in New York has been promoted to Strategic Communications Director. Coder is in charge of one of the largest clients in Red Banyan history. She also oversees a variety of client accounts and provides input for...
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When your business has some interesting news, you probably want to share it with the media so you can get the story out in front of the public. But if you’ve never worked with reporters, figuring out how to get news coverage can be a...
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Red Banyan is delighted to announce that it has hired Rob Merritt in Arizona as Strategic Communications Director. Merritt joins Red Banyan’s top Arizona crisis PR agency with over 30 years of experience in public relations, marketing, and branding for consumer brands, associations, and non-profit organizations. Merritt will direct...
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