When a crisis occurs it’s important to get information out fast so the affected stakeholders can take appropriate action. But sharing information online can be tricky if you don’t have a plan in place or a venue in mind. A website blog can be an...
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Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
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Do you know what’s being said about your brand online? Do you check customer reviews and respond to all of them, whether they are positive or negative? Or do you ignore unfavorable comments and simply hope they will go away? Online reputation rehabilitation is key...
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You’re a business owner in need of hiring a PR firm but are not sure how to proceed. Deciding if an agency is the right fit for your unique company is critical. The firm you select needs to understand your core values and vision because you...
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Faced with pressure from an online mob to issue an apology, what should you do? The truth be told, it is not a guaranteed fix and there are a lot of reasons why. Here are some key questions to consider when you are assessing the pros...
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Businesses that want to keep up with the competition should embrace the power of social media, a medium that has a potentially worldwide reach. Social media has the power to increase a brand’s target audience, spread news about products, and showcase the value of goods...
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By Evan Nierman The case of Hollywood actor Kevin Spacey highlights the real dangers of cancel culture and illustrates what can go wrong when salacious sexual accusations are leveled and media coverage amplifies them without having all the facts. Spacey’s experience exemplifies how a rush to judgment can...
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Reporters are besieged with story pitches and have limited time to review them, so if you want yours to get a second look, make it memorable, relevant, and targeted. Think strategically when you write a pitch and make sure the news value is relevant, timely...
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You may have heard the phrase “content is king” but do you have any idea what it means or why it could matter to your business? Content is a marketing strategy that relies on storytelling to attract, retain and engage potential customers by sharing information about...
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Public relations for small business can help your company stand out from the crowd. Small business public relations is similar to PR for large companies but more focused on economics due to size differences. Small businesses have less wiggle room than large companies and must...
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