Red Banyan is delighted to announce it has hired Nikolaj Leszczynski as an Account Coordinator in its LA office, growing its presence on the West Coast. Nikolaj will serve a variety of clients by producing original content, pitching stories, and helping execute strategic communications for...
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In the wake of the COVID-19 pandemic, working remotely has become a viable, if not widely available option. Companies once averse to the idea of employees working from home have embraced the concept and thrived. Adopting a remote workplace also gives employers immediate access to...
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By Evan Nierman As horrifying images of carnage caused by Russia’s ruthless shelling of Ukraine are beamed around the world, a defiant President Volodymyr Zelensky finds himself fighting for Ukraine’s future on two definitive fronts. His fiercely patriotic and heavily outgunned military is bravely holding...
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Red Banyan, a crisis PR firm with offices across the United States, was among 50 companies honored at the “11th Annual GrowFL Florida Companies to Watch.” A memorable awards ceremony was held on Feb. 17th at the Hard Rock Live in Universal CityWalk in Orlando. Red Banyan...
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As Russian troops lay siege to Ukraine, the country’s President Volodymyr Zelensky continues to amaze with his mastery of crisis communications in real time. Red Banyan CEO Evan Nierman, an expert is crisis PR, explains in an op ed in The Hill why Zelensky’s communications are both effective and...
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Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
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Experiencing a PR crisis isn’t necessarily a reflection of your brand or your ability to build a great team—but your ability to prepare and respond to one is. In times of crisis, leaders find themselves needing to act quickly and decisively. And when stress is...
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A common misconception among business owners is that public relations is just another marketing tool. It is much more. All too often, executives who have recruited help from advertising and marketing firms overlook the numerous benefits that public relations can provide for their business. A...
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What would you do if your organization or business was targeted by a social media attack, smear campaign or something even more damaging? After someone spray-painted swastikas and racially charged words on an exterior wall of The Florida Holocaust Museum in St. Petersburg, FL, museum...
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