An organization’s brand is not just a symbol or a tag line, it is a promise. It is a promise that the company will live up to a defined set of qualities that take years to develop in the marketplace. A strong brand will promote...
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Red Banyan is thrilled to welcome Adina Pollak as the latest addition to our Washington D.C. office. Adina joins our team as Account Coordinator to provide clients with general account support, including research, media outreach, and content writing. Check out the following press release for more...
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Social media has become a critical communications hub for businesses, providing an easy way to distribute information and content to customers worldwide. It also provides excellent opportunities for networking, business development and brand promotion. To leverage social media successfully, you need a tailored strategy that...
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In a recent article in PR News, the communications industry’s top publication, Red Banyan’s Evan Nierman offers a CEO’s perspective on the challenges businesses often face in addressing diversity and inclusion in the workplace. PR News interviewed educators, business owners and executives on issues surrounding...
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Red Banyan CEO Evan Nierman was recently a featured guest on the I AM CEO podcast. Evan shared his expertise and offered actionable tips on how to utilize strategic communications in the workplace. He shared his experience with host Gresham Harkless Jr. on his journey towards founding...
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Red Banyan CEO Evan Nierman was recently a featured guest on the Internal Comms Pro podcast. Evan shared his expertise and offered actionable tips on how corporate communication professionals can help companies thrive in the wake of the COVID-19 pandemic. He shared his knowledge with host...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how companies can utilize and prioritize effective communication in the wake of the COVID-19 pandemic. In the article, Nierman shares his expertise on the importance of maintaining cohesion and flow among...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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COVID-19 is causing panic on an international scale as more and more people are affected every day. The mandatory shutdown of schools, restaurants, stores, beaches, parks and other public facilities has led to major business disruptions and a plummeting stock market. During this unprecedented time,...
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Red Banyan CEO Evan Nierman was recently featured in Ariana Huffington’s online publication, Authority Magazine. He was interviewed to share his knowledge and guidance on the best ways for companies to invest strategically and purposefully in their brand and image. In the interview, Evan shares...
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