Experiencing a PR crisis isn’t necessarily a reflection of your brand or your ability to build a great team—but your ability to prepare and respond to one is. In times of crisis, leaders find themselves needing to act quickly and decisively. And when stress is...
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A common misconception among business owners is that public relations is just another marketing tool. It is much more. All too often, executives who have recruited help from advertising and marketing firms overlook the numerous benefits that public relations can provide for their business. A...
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What would you do if your organization or business was targeted by a social media attack, smear campaign or something even more damaging? After someone spray-painted swastikas and racially charged words on an exterior wall of The Florida Holocaust Museum in St. Petersburg, FL, museum...
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The emergence of social media and its influence on society has made the press release more valuable than ever. In the past, press releases were sent to news outlets to drum up publicity for various events and stories. If newspapers were interested, then press releases...
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Red Banyan CEO Evan Nierman believes a 15-minute “huddle” may be the most important business meeting of the day. The noted crisis communications expert shared his views on daily business meetings in a recent edition of the online magazine Fast Company. In the article, Evan...
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While talk show host Ellen DeGeneres continues battling fallout from claims of a toxic workplace, Red Banyan CEO Evan Nierman’s thoughts on the Ellen DeGeneres crisis management efforts remain in demand. BuzzFeed and Page Six recently featured Evan’s take on DeGeneres’ slow response to the damaging allegations, and...
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Red Banyan is a crisis management agency with an office in California that provides reputation crisis management, celebrity crisis and crisis PR in Los Angeles and Hollywood to businesses, organizations and individuals. We recently came to the assistance of an individual falsely accused of #MeToo behavior. In...
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This year has challenged organizations to adapt in order to survive in the midst of a bleak economic landscape. Thus, 2020 presents a powerful case study for businesses to learn what strategies have been effective during this tumultuous time. Understanding what has worked and what...
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In a Bloomberg article that was widely republished, including in The Washington Post and on Yahoo.com, Red Banyan CEO Evan Nierman shared his thoughts on Yelp’s newest feature, which allows users to flag businesses as “racist.” According to Nierman, though Yelp’s policy may have been formulated with the best intentions,...
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When New Yorker writer and CNN commentator Jeffrey Toobin was seen masturbating during a Zoom video meeting with his colleagues, the Mercury News asked Red Banyan Founder and CEO Evan Nierman for his thoughts on the unfolding crisis. A longtime expert in helping clients manage situations such...
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