Public relations is key to getting news out about your small business or startup, but not every company has room in their budget to hire a professional PR agency when they first open their doors for business. PR is a great way to increase your...
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By Robbin Lubbehusen Companies that hired remote workers during the COVID-19 pandemic have discovered that remote workers provide added value, greater perspective and more flexibility. They also require more work. The pros, however, far outweigh the cons. Companies that once resisted remote hiring are now...
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What do you do when your business or brand is the target of an online social media attack? Crisis PR expert Evan Nierman discusses options in a recent Fast Company article entitled, “How to ensure social media helps, not hurts, during a crisis.” Evan is the...
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Is your company distinguished by a unique brand and culture? What are the elements that make your workplace different from all others? Do former employees talk favorably about your business or are the negative comments piling up on social media? There are so many variables...
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Red Banyan CEO and crisis expert Evan Nierman recently discussed the Travis Scott Astroworld Disaster on Fox5 DC in an interview about the concert tragedy that left eight dead. Nierman noted that the event went out of control quickly with no apparent backup plans for...
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The NBA is once again back in the spotlight, this time over critical player comments about Nike: Red Banyan CEO and Founder Evan Nierman recently discussed the brewing controversy with national correspondent Leland Vittert in a lively interview on NewsNation’s “On Balance” program. The latest...
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"Legal PR experts can employ drama to educate the public about a case. While courts have strict rules of evidence, the court of public opinion gives PR pros far more latitude," Evan Nierman.
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Stirring the interest of the media when you have a story you want shared can be a challenging task. Reporters are inundated with pitches from PR agencies, businesses and other sources, and yours needs to stand out. Finding a way to distinguish your pitch from the others...
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Red Banyan has hired veteran crisis management and PR expert Dave Quast as Senior Vice President to lead the firm’s Los Angeles office. Dave’s experience includes leading communications initiatives on Capitol Hill, at a Fortune 10 consumer products company, and at an AmLaw 100 law...
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Is your company distinguished by a unique brand and culture? What are the elements that make your workplace different from all others? Do former employees talk favorably about your business or are the negative comments piling up on social media? There are so many variables...
Read more