Professional skateboarder Tony Hawk’s journey to legitimize skating as a competitive sport is a masterclass in entrepreneurial success. Today skateboarding- once considered the preferred pastime of juvenile delinquents – is a mainstream event at the Olympic Games. Meanwhile, Hawk is now a multimillionaire who has masterfully...
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Red Banyan brand expert Dave Quast weighed during a recent discussion on Hollywood “nepotism babies,” telling Fox News Digital that the “built-in” advantage of having parents whose friends include successful producers and directors certainly doesn’t hurt. “Obviously, if someone can audition for producers or directors...
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Red Banyan CEO and Founder Evan Nierman explains in PR on the Go how public relations can help a new business establish a robust image. “PR is the way for an early-stage business to dramatically reshape the way people think of them—both now and for...
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Red Banyan CEO and founder Evan Nierman recently discussed the Kanye West, or “Ye,” controversy on Fox Business, noting that Adidas will likely be remembered as a “brand that took a stand” in the wake of Ye’s antisemitics comments instead of one that was slow...
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As the popularity of social media continues to grow, higher education crisis communication planning has become more urgent than ever. All someone must do is hit “send” and bad news can spread at the speed of light via the internet. No matter if the “news”...
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The sweeping phenomenon of “fake news,” fake news articles, and the reputational damage it can cause has given rise to a new breed of crisis PR specialists skilled in recognizing fake news and addressing the problem before too much damage occurs. The fake news crisis...
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Red Banyan is happy to announce the launch of a new set of attorney-focused legal resources that will allow attorneys to provide a higher level of value and service to their clients in and out of the courtroom. An entire new legal PR section dedicated to...
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Good communication on all levels is essential for growth and prosperity and the challenges posed by hybrid and remote workplaces have underscored this truth. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article entitled “Why business communications in 2022 don’t...
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Creating a school crisis response plan is essential to protecting students and teachers in case of an emergency. In an uncertain world, crisis planning has become a necessity to provide peace of mind for parents and other stakeholders whose loved ones work at schools or...
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Getting the good news out about your brand is what PR is all about. But what do you do when bad news in the form of negative press is spread about your brand? Knowing how to handle negative press is essential. Social media guarantees that...
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