When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want is for your brand is important, but it often takes a pro to determine exactly...
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While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
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Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
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Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
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By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
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By Robbin Lubbehusen Companies that hired remote workers during the COVID-19 pandemic have discovered that remote workers provide added value, greater perspective and more flexibility. They also require more work. The pros, however, far outweigh the cons. Companies that once resisted remote hiring are now...
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The NBA is once again back in the spotlight, this time over critical player comments about Nike: Red Banyan CEO and Founder Evan Nierman recently discussed the brewing controversy with national correspondent Leland Vittert in a lively interview on NewsNation’s “On Balance” program. The latest...
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What do you do when your boutique business begins to boom but you haven’t yet ramped up your staffing to handle the new business? Your phone is ringing off the hook and your staff is under more pressure than ever to perform. Red Banyan CEO...
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Our outstanding culture, leadership and growth combine to make Red Banyan among the top 50 second-stage companies in Florida selected as an 11th Annual GrowFL Florida Companies to Watch honoree. The statewide competition identifies standout organizations expected to see significant growth in the coming years....
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