Social media is an excellent way to share information about your brand quickly and effectively because it’s fast, easy and has a seemingly endless reach. But the same traits that make social media such a great tool for communicating can also make it problematic. The...
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When it comes to strategic communications, getting your message out to the right people in the right way is the key to success. That’s what Red Banyan cancel culture expert Mark Sachs told about 100 legal marketers during an April 25th panel discussion at the...
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If you are a corporation or business looking for a way to promote your product or services, public relations is an effective way to draw attention to your organization or brand. Public relations use the art of persuasion to showcase ideas and highlight accomplishments. PR...
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Veteran Red Banyan employee Matthew Carswell has been promoted to Strategic Communications Director of the agency’s crisis practice. Carswell, who works out of Red Banyan’s South Florida office, handles high-stakes and complex crisis communications and public relations. Carswell also handles litigation support, media relationship development,...
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Having a team of trained crisis PR pros in place who can implement your crisis communications plan in an emergency is essential to surviving a crisis with minimal impact. Organizations that don’t have the essential tools in their toolbox to handle an emergency may find...
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Digital marketing is an effective way to market your product, brand, or services that enables you to connect with potential customers using the internet or other forms of digital communication. Red Banyan’s digital marketing experts utilize email, phone calls, video conferencing, and web chats to...
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Red Banyan is delighted to announce it has hired Nikolaj Leszczynski as an Account Coordinator in its LA office, growing its presence on the West Coast. Nikolaj will serve a variety of clients by producing original content, pitching stories, and helping execute strategic communications for...
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When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization? By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...
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Do you know what to do when the online buzz about your brand gets ugly? Red Banyan CEO Evan Nierman, a global crisis PR expert, knows how important quick action can be. To avoid a reputation crisis, you need to get ahead of online mobs...
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Russia’s unprovoked invasion of Ukraine has sent the world into a frenzy as images of tanks, fighter jets and bombed out buildings bombard our senses every time we tune in the TV. We are seeing firsthand the images of unfettered brutality as Russian rockets shell...
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