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posts under: Florida Public Relations

How Does Business PR Change Between Corporate and Consumer Businesses?

If you are a corporation or business looking for a way to promote your product or services, public relations is an effective way to draw attention to your organization or brand. Public relations use the art of persuasion to showcase ideas and highlight accomplishments. PR...

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Matthew Carswell Promoted to Strategic Communications Director of Crisis

Veteran Red Banyan employee Matthew Carswell has been promoted to Strategic Communications Director of the agency’s crisis practice. Carswell, who works out of Red Banyan’s South Florida office, handles high-stakes and complex crisis communications and public relations. Carswell also handles litigation support, media relationship development,...

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Why Having a Crisis Plan Matters: Fast Company

Having a team of trained crisis PR pros in place who can implement your crisis communications plan in an emergency is essential to surviving a crisis with minimal impact. Organizations that don’t have the essential tools in their toolbox to handle an emergency may find...

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How Do Public Relations Impact Digital Marketing?

Digital marketing is an effective way to market your product, brand, or services that enables you to connect with potential customers using the internet or other forms of digital communication.  Red Banyan’s digital marketing experts utilize email, phone calls, video conferencing, and web chats to...

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Red Banyan Adds Nikolaj Leszczynski as Account Coordinator in LA

Red Banyan is delighted to announce it has hired Nikolaj Leszczynski as an Account Coordinator in its LA office, growing its presence on the West Coast. Nikolaj will serve a variety of clients by producing original content, pitching stories, and helping execute strategic communications for...

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Fresh Approaches to Creating Content Your Clients Want: 5 Tips

When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization?  By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...

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Red Banyan CEO Discusses Value of Reputation Rehab in Fast Company

Do you know what to do when the online buzz about your brand gets ugly? Red Banyan CEO Evan Nierman, a global crisis PR expert, knows how important quick action can be. To avoid a reputation crisis, you need to get ahead of online mobs...

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What To Do About Russia Cancel Culture in the Wake of the Russian Invasion of Ukraine

Russia’s unprovoked invasion of Ukraine has sent the world into a frenzy as images of tanks, fighter jets and bombed out buildings bombard our senses every time we tune in the TV. We are seeing firsthand the images of unfettered brutality as Russian rockets shell...

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Common Traits of Impeccable PR Strategies

When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want for your brand is important, but it often takes a pro to determine exactly how...

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6 PR Trends to Watch for in 2022

While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...

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