Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
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Red Banyan is delighted to announce it has hired Mark Sachs as the agency’s Director of Client Engagement. He will work out of the agency’s Fort Lauderdale office. Sachs, who worked 10 years as director at the American Israel Public Affairs Committee, will head the...
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Tailoring content to provide value is what content marketing is all about. PR companies like Red Banyan that specialize in media relations create interesting, useful original content that attracts customers, stirs press interest or simply turns heads. The result engages a brand’s target audience and...
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What would you do if your organization or business was targeted by a social media attack, smear campaign or something even more damaging? After someone spray-painted swastikas and racially charged words on an exterior wall of The Florida Holocaust Museum in St. Petersburg, FL, museum...
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Digital PR and traditional marketing use different tactics to accomplish their goals but the combination creates a comprehensive and powerful communications strategy. Digital PR, combined with strategic communications, helps companies get noticed and keeps them on the radar. The two specialities have different objectives. A...
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Red Banyan is a global crisis PR leader and public relations firm that specializes in crisis communications services and traditional public relations with an emphasis on reputation repair. Our experienced team of PR professionals will work with you to create a crisis strategy so you are prepared to handle...
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Red Banyan CEO Evan Nierman believes a 15-minute “huddle” may be the most important business meeting of the day. The noted crisis communications expert shared his views on daily business meetings in a recent edition of the online magazine Fast Company. In the article, Evan...
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Red Banyan CEO Evan Nierman was recently featured in The Wrap discussing the dire image problems that plague the Hollywood Foreign Press Association. The organization that hands out the annual Golden Globe Awards has been dogged for months by accusations of systemic racism and corruption. In the...
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Second best is an admirable achievement when you are a budding entrepreneur who is just getting started, Red Banyan founder and CEO Evan Nierman says this month in an article in Forbes. Too much emphasis is placed on being first, when second place is a coveted...
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Every public relations agency claims to do crisis PR. But few have really done it. Red Banyan’s crisis communications team handles media relations, messaging strategy, media affairs, interview preparation and content creation. Our crisis management experts identify threats to an organization, determine who is affected and come up...
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