When a reporter calls to talk, saying “no comment” can be the easy way out. But from a strategic communications standpoint, failing to comment is not always the best way to go. Red Banyan CEO Evan Nierman discusses the misconstrued power of “no comment” in...
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Global communications agency Red Banyan has opened a new office in San Diego, expanding its California footprint. The strategic communications agency already has an office in Los Angeles. Red Banyan’s team of seasoned crisis PR experts specialize in rapid response. This top-ranked California crisis PR...
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Hiring a public relations firm is a big decision, so it is important to be sure you are getting what you pay for. Whether you need assistance with traditional public relations or something specific like the crisis communications services Red Banyan provides, it is important...
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Politicians and celebrities seem to get passes every day for reprehensible behavior. Is it a reflection of a “shameless” society? Red Banyan CEO Evan Nierman discusses this troubling dynamic in a recent article in The Hill entitled “Shameless Politicians Reflect a Shameless Society.” In the...
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When a company or an organization has an important announcement to make, it needs to share that information in the most effective way. But all too often the company CEO or another employee is not the best person for the job. Selecting a company spokesperson...
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Red Banyan is delighted to announce it has hired Nikolaj Leszczynski as an Account Coordinator in its LA office, growing its presence on the West Coast. Nikolaj will serve a variety of clients by producing original content, pitching stories, and helping execute strategic communications for...
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When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization? By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...
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When Red Banyan CEO Evan Nierman appeared on national TV to discuss the fallout from the Will Smith smack seen around the world, the seasoned PR pro had no idea he was setting himself up for a bit of a smackdown himself. As cameras rolled...
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Do you know what to do when the online buzz about your brand gets ugly? Red Banyan CEO Evan Nierman, a global crisis PR expert, knows how important quick action can be. To avoid a reputation crisis, you need to get ahead of online mobs...
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While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
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