Artificial intelligence. The possibilities seem endless but practical use of this sophisticated new technology has only begun to evolve. New applications are cropping up daily but how widely this new technology is being used in the workplace is a bit of a mystery. A recent...
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Businesses that want to keep up with the competition should embrace the power of social media, a medium that has a potentially worldwide reach. Social media has the power to increase a brand’s target audience, spread news about products, and showcase the value of goods...
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If you run a medical business like a hospital or doctor’s office, then healthcare public relations is a term that should be familiar. Healthcare PR is a specialized kind of public relations that focuses on businesses in the healthcare field that offer everything from medical care and...
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You may have heard the phrase “content is king” but do you have any idea what it means or why it could matter to your business? Content is a marketing strategy that relies on storytelling to attract, retain and engage potential customers by sharing information about...
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Red Banyan is delighted to announce it has hired Jacob Shapiro as Director of Business Development. “Jake” will be responsible for crafting strategic communication solutions, fostering strong client relationships, and ensuring the delivery of exceptional services in his new role. Prior to joining Red Banyan,...
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Favorable reviews are important to business, which is why companies would do well to keep tabs on their online profile. Red Banyan Founder and CEO Evan Nierman explores this dynamic in an article in Fast Company entitled, “Why reviews and reputation management matter.” The article...
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Evan Nierman,top cancel culture expert and author of “The Cancel Culture Curse,” is calling out the “cancel vultures” in the case of Sarah Comrie, the New York healthcare worker now known as “Citi Bike Karen.” She recently made headlines after being shown on camera arguing over...
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Social media is an excellent way to share information about your brand quickly and effectively because it’s fast, easy and has a seemingly endless reach. But the same traits that make social media such a great tool for communicating can also make it problematic. The...
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Red Banyan is delighted to introduce a new website dedicated to the topic of cancel culture and how to avoid becoming a victim. The website, cancelculture.com, defines this troubling practice and offers tips and resources to safeguard yourself, your business and your family from this...
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If you’ve never told a story while TV cameras roll or spoken with reporters face-to-face, you might find it intimidating to conduct an interview with the press. It’s easy to become tongue-tied, lose your focus or forget the key points you wanted to convey. Lack...
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