While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
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Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
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Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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When it comes to crisis response mitigation, nothing works better than being prepared. Having a crisis plan in place before you need one is the best way to come out on top when an emergency strikes. It is a key concept in crisis communications. Proactive damage...
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Is your company distinguished by a unique brand and culture? What are the elements that make your workplace different from all others? Do former employees talk favorably about your business or are the negative comments piling up on social media? There are so many variables...
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The B2B ratings and review platform Clutch has named Red Banyan one of Florida’s top public relations firms for 2021. Clutch is a highly respected ratings platform known for connecting small, mid-market, and enterprise businesses with service providers that fit their needs within the B2B space. What distinguishes Clutch...
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Red Banyan is thrilled to announce the hiring of Jenrey D. Jacobs as Senior Executive Assistant. Jenrey will support Red Banyan’s wide variety of effective communications work and handle logistics for the leadership team. Read our press release for more information, here. FORT LAUDERDALE, FLA....
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While talk show host Ellen DeGeneres continues battling fallout from claims of a toxic workplace, Red Banyan CEO Evan Nierman’s thoughts on the Ellen DeGeneres crisis management efforts remain in demand. BuzzFeed and Page Six recently featured Evan’s take on DeGeneres’ slow response to the damaging allegations, and...
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Crisis management insights from Red Banyan CEO Evan Nierman were recently published in entertainment-focused news site Drew Reports News. In the interview, Nierman shares his perspective as a crisis expert on how Ellen DeGeneres can save her show following allegations of a toxic workplace environment....
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Allegations of wrongdoing at The Ellen Show have dominated the headlines for weeks. Yet one key voice was noticeably missing from the story – that of Ellen DeGeneres herself. When Ellen finally did apologize, her written words fell flat. She waited too long, and she...
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