Faced with pressure from an online mob to issue an apology, what should you do? The truth be told, it is not a guaranteed fix and there are a lot of reasons why. Here are some key questions to consider when you are assessing the pros...
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Being interviewed live as cameras roll can be stressful and intimidating. And if you’ve never done it before, it can be easy to lose your train of thought or freeze if you get a tricky question. Yet some people always manage to look calm and...
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Boycotting or banning a person, brand or organization to silence their views is the driving force behind cancel culture. “Canceling” works because it is fueled by the power of the internet and vicious online attacks can gin up endless support online. The attacks can be...
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If you run a medical business like a hospital or doctor’s office, then healthcare public relations is a term that should be familiar. Healthcare PR is a specialized kind of public relations that focuses on businesses in the healthcare field that offer everything from medical care and...
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Reporters are besieged with story pitches and have limited time to review them, so if you want yours to get a second look, make it memorable, relevant, and targeted. Think strategically when you write a pitch and make sure the news value is relevant, timely...
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You may have heard the phrase “content is king” but do you have any idea what it means or why it could matter to your business? Content is a marketing strategy that relies on storytelling to attract, retain and engage potential customers by sharing information about...
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Public relations for small business can help your company stand out from the crowd. Small business public relations is similar to PR for large companies but more focused on economics due to size differences. Small businesses have less wiggle room than large companies and must...
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Red Banyan is delighted to announce it has hired Jacob Shapiro as Director of Business Development. “Jake” will be responsible for crafting strategic communication solutions, fostering strong client relationships, and ensuring the delivery of exceptional services in his new role. Prior to joining Red Banyan,...
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Social media is a powerful tool that can be used to connect with people, share information and promote your brand. However, in order to be effective, it is important to keep your social media profiles engaging and relevant. Keeping your social media engaging requires a...
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By Evan Nierman Target is truly living up to its name. Recently, the retail giant has placed an enormous red target on itself by wading headlong into one of the most divisive culture war issues in America today. The controversy erupted when the retailer began carrying a line...
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