When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want is for your brand is important, but it often takes a pro to determine exactly...
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Red Banyan is delighted to announce it has hired Whitney Bain as an Account Coordinator, based on Denver, CO. She will assist clients in the areas of social media, crisis communications and media outreach. Bain’s experience includes working with multiple non-profits where she crafted strategic communication plans...
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While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
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Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
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By Mark Sachs, Director of Client Engagement “If a culture is open and honest about mistakes, the entire system can learn from them. That is the way you gain improvements.” Dr. Gary Kaplan, CEO Virginia Mason Health System In my last blog, Apologies and the Future of Failure,...
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By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
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Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
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Public relations is key to getting news out about your small business or startup, but not every company has room in their budget to hire a professional PR agency when they first open their doors for business. PR is a great way to increase your...
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By Robbin Lubbehusen Companies that hired remote workers during the COVID-19 pandemic have discovered that remote workers provide added value, greater perspective and more flexibility. They also require more work. The pros, however, far outweigh the cons. Companies that once resisted remote hiring are now...
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