If you are a corporation or business looking for a way to promote your product or services, public relations is an effective way to draw attention to your organization or brand. Public relations use the art of persuasion to showcase ideas and highlight accomplishments. PR...
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Veteran Red Banyan employee Matthew Carswell has been promoted to Strategic Communications Director of the agency’s crisis practice. Carswell, who works out of Red Banyan’s South Florida office, handles high-stakes and complex crisis communications and public relations. Carswell also handles litigation support, media relationship development,...
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If you have never heard of online reputation management, then have no fear. Reading this article will help you avoid falling behind the times and catch up fast on what you need to know. After all, too much is at stake these days to be unaware of...
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Hostile environment harassment comes in all shapes and sizes, but when it occurs in the workplace it is especially problematic because your livelihood can be negatively impacted. Knowing how to handle workplace harassment and where to turn can be confusing and upsetting. Federal laws in...
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Having a team of trained crisis PR pros in place who can implement your crisis communications plan in an emergency is essential to surviving a crisis with minimal impact. Organizations that don’t have the essential tools in their toolbox to handle an emergency may find...
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Litigation PR professionals can increase a law firm’s visibility with its target audience by developing a strategic communications plan that maps out the benefits of public relations for attorneys. Legal PR is a tool that lawyers can use to put pressure on the other side,...
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When a reporter calls to talk, saying “no comment” can be the easy way out. But from a strategic communications standpoint, failing to comment is not always the best way to go. Red Banyan CEO Evan Nierman discusses the misconstrued power of “no comment” in...
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Global communications agency Red Banyan has opened a new office in San Diego, expanding its California footprint. The strategic communications agency already has an office in Los Angeles. Red Banyan’s team of seasoned crisis PR experts specialize in rapid response. This top-ranked California crisis PR...
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Attorneys must constantly decide whether to engage the media or avoid the media when it comes to client publicity. Red Banyan Director of Client Engagement Mark Sachs discusses this tricky issue in a recent Law.com article entitled “How Litigation PR Can Bolster Legal Strategies.” In...
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Hiring a public relations firm is a big decision, so it is important to be sure you are getting what you pay for. Whether you need assistance with traditional public relations or something specific like the crisis communications services Red Banyan provides, it is important...
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