Faced with pressure from an online mob to issue an apology, what should you do? The truth be told, it is not a guaranteed fix and there are a lot of reasons why. Here are some key questions to consider when you are assessing the pros...
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Artificial intelligence. The possibilities seem endless but practical use of this sophisticated new technology has only begun to evolve. New applications are cropping up daily but how widely this new technology is being used in the workplace is a bit of a mystery. A recent...
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Businesses that want to keep up with the competition should embrace the power of social media, a medium that has a potentially worldwide reach. Social media has the power to increase a brand’s target audience, spread news about products, and showcase the value of goods...
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Being interviewed live as cameras roll can be stressful and intimidating. And if you’ve never done it before, it can be easy to lose your train of thought or freeze if you get a tricky question. Yet some people always manage to look calm and...
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Boycotting or banning a person, brand or organization to silence their views is the driving force behind cancel culture. “Canceling” works because it is fueled by the power of the internet and vicious online attacks can gin up endless support online. The attacks can be...
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Reporters are besieged with story pitches and have limited time to review them, so if you want yours to get a second look, make it memorable, relevant, and targeted. Think strategically when you write a pitch and make sure the news value is relevant, timely...
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Public relations for small business can help your company stand out from the crowd. Small business public relations is similar to PR for large companies but more focused on economics due to size differences. Small businesses have less wiggle room than large companies and must...
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Red Banyan is delighted to announce it has hired Jacob Shapiro as Director of Business Development. “Jake” will be responsible for crafting strategic communication solutions, fostering strong client relationships, and ensuring the delivery of exceptional services in his new role. Prior to joining Red Banyan,...
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By Evan Nierman A troubling affliction for which there is no vaccine is infecting the country and wreaking havoc at corporations across America daring to dabble in politics. It is called boycott fever and it’s costing corporations billions of dollars. With every passing day, it...
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International crisis PR firm Red Banyan is delighted to announce it has opened an office in Philadelphia to better provide crisis PR and strategic communications services to its client base in Pennsylvania and the Northeast. Red Banyan is at the forefront of crisis management, with...
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