Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
Read more
Artificial intelligence (AI) seems to be in the news all the time. Reasoning, learning, planning, and creativity are now possible with the click of a mouse, thanks to the power of AI, Red Banyan Founder and CEO Evan Nierman notes in a FAST Company article...
Read more
Artificial intelligence. The possibilities seem endless but practical use of this sophisticated new technology has only begun to evolve. New applications are cropping up daily but how widely this new technology is being used in the workplace is a bit of a mystery. A recent...
Read more
Businesses that want to keep up with the competition should embrace the power of social media, a medium that has a potentially worldwide reach. Social media has the power to increase a brand’s target audience, spread news about products, and showcase the value of goods...
Read more
By Evan Nierman The case of Hollywood actor Kevin Spacey highlights the real dangers of cancel culture and illustrates what can go wrong when salacious sexual accusations are leveled and media coverage amplifies them without having all the facts. Spacey’s experience exemplifies how a rush to judgment can...
Read more
If you run a medical business like a hospital or doctor’s office, then healthcare public relations is a term that should be familiar. Healthcare PR is a specialized kind of public relations that focuses on businesses in the healthcare field that offer everything from medical care and...
Read more
Reporters are besieged with story pitches and have limited time to review them, so if you want yours to get a second look, make it memorable, relevant, and targeted. Think strategically when you write a pitch and make sure the news value is relevant, timely...
Read more
Red Banyan is delighted to announce it has hired Jacob Shapiro as Director of Business Development. “Jake” will be responsible for crafting strategic communication solutions, fostering strong client relationships, and ensuring the delivery of exceptional services in his new role. Prior to joining Red Banyan,...
Read more
By Evan Nierman Target is truly living up to its name. Recently, the retail giant has placed an enormous red target on itself by wading headlong into one of the most divisive culture war issues in America today. The controversy erupted when the retailer began carrying a line...
Read more
By Evan Nierman A troubling affliction for which there is no vaccine is infecting the country and wreaking havoc at corporations across America daring to dabble in politics. It is called boycott fever and it’s costing corporations billions of dollars. With every passing day, it...
Read more