Favorable reviews are important to business, which is why companies would do well to keep tabs on their online profile. Red Banyan Founder and CEO Evan Nierman explores this dynamic in an article in Fast Company entitled, “Why reviews and reputation management matter.” The article...
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Social media is an excellent way to share information about your brand quickly and effectively because it’s fast, easy and has a seemingly endless reach. But the same traits that make social media such a great tool for communicating can also make it problematic. The...
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When it comes to strategic communications, getting your message out to the right people in the right way is the key to success. That’s what Red Banyan cancel culture expert Mark Sachs told about 100 legal marketers during an April 25th panel discussion at the...
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Red Banyan is delighted to announce it has hired Rebeca Berger as Senior Account Manager in Philadelphia. Rebeca will handle Philadelphia crisis communications and PR. In her new position, Rebeca will serve a variety of PR client accounts by providing creative media strategies, conducting media outreach,...
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The value of media training best practices cannot be overstated, especially in today’s fast-paced and constantly evolving media landscape. Being prepared for any potential media interaction is crucial for individuals and organizations alike. One of the most important aspects of media training is learning how...
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People who go against the flow and voice opposing views may very well find themselves the target of cancel culture. It’s an ugly phenomenon aimed at silencing those who voice opposing views through online attacks. Knowing what to do if it happens to you can...
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Social media is an incredibly effective tool for sharing information online: you can target your audience, it’s fast and has an enormous reach. But the same reasons that make it so effective also make it risky. Misinterpreted comments and blatant mistakes online can grow into...
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Crisis communication is a critical aspect of any organization’s public relations strategy. In times of crisis, it is essential to effectively communicate with stakeholders to mitigate negative impact and protect the reputation of the organization. Here are some key points to ensure effective crisis communications:...
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Cancel culture is changing people’s lives. The practice can foment a climate of fear and remove status or esteem from someone or something based on behavior or comments someone views as offensive. Red Banyan Founder and CEO Evan Nierman discusses this phenomenon in a recent...
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Writing a well-crafted press release can be an effective way to share important information with the media and the public. However, it’s important to follow best practices to ensure that your press release gets the attention it deserves and accurately communicates your message. Red Banyan’s...
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