In an op-ed recently published in The Hill, Red Banyan Founder and CEO Evan Nierman makes the compelling argument that age-old political practices are essentially at the root of modern-day cancel culture. After all, a negative political advertisement focuses on something a candidate said or did,...
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In a recent article in The South Florida Sun Sentinel, Red Banyan CEO Evan Nierman offered a crisis management expert’s perspective on errors by the Florida Department of Health regarding false positivity rates of COVID-19 in children. Sun Sentinel’s David Fleshler interviewed experts in health, government...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article detailing the steps that organizations and individuals can take to be prepared to act rapidly and strategically if faced with crises related to cancel culture. In the article, Nierman shares his expertise on...
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To err is human, as history has proven time and again. Everyone knows the fate of the “unsinkable” Titanic on its maiden voyage, or Napoleon’s outcome at the Battle of Waterloo. In the business world, Kodak’s decision to continue selling film over the digital imaging...
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No one wants to face a crisis. Yet it is an absolute certainty that each of us will experience one or more crises during the course of our professional careers, or in our personal lives. Some may be relatively minor, while others may escalate into...
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The Red Banyan team is humbled by the opportunities we’ve had over the past couple of weeks to help our clients share their expertise in the press. Despite severe disruptions in newsrooms and across all businesses globally our team has continued to provide interesting and thought-provoking...
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An organization’s brand is not just a symbol or a tag line, it is a promise. It is a promise that the company will live up to a defined set of qualities that take years to develop in the marketplace. A strong brand will promote...
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The Red Banyan team is humbled by the opportunity to continue fighting for our client Debanee MacPherson-Udall in her tireless efforts to uncover the facts about what happened to her brother Casey MacPherson and his friend Caleb Guillory in Anguilla in 2018. “When you believe...
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Red Banyan is thrilled to welcome Adina Pollak as the latest addition to our Washington D.C. office. Adina joins our team as Account Coordinator to provide clients with general account support, including research, media outreach, and content writing. Check out the following press release for more...
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In a recent article in PR News, the communications industry’s top publication, Red Banyan’s Evan Nierman offers a CEO’s perspective on the challenges businesses often face in addressing diversity and inclusion in the workplace. PR News interviewed educators, business owners and executives on issues surrounding...
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