Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how companies can utilize and prioritize effective communication in the wake of the COVID-19 pandemic. In the article, Nierman shares his expertise on the importance of maintaining cohesion and flow among...
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Red Banyan CEO Evan Nierman was recently interviewed for the President Experience Podcast to discuss the importance of crisis management as a workplace initiative. He shared his knowledge with host Kiné Corder on how businesses can respond to crises ranging from an international pandemic to...
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In his latest op-ed in The Hill, Red Banyan CEO Evan Nierman offers a crisis communicator’s perspective on Acting Navy Secretary Thomas B. Modly’s recent remarks that prompted swift calls for his resignation. Modly addressed the crew of the USS Theodore Roosevelt whose captain, Brett...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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COVID-19 is causing panic on an international scale as more and more people are affected every day. The mandatory shutdown of schools, restaurants, stores, beaches, parks and other public facilities has led to major business disruptions and a plummeting stock market. During this unprecedented time,...
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Red Banyan CEO Evan Nierman was recently featured in Ariana Huffington’s online publication, Authority Magazine. He was interviewed to share his knowledge and guidance on the best ways for companies to invest strategically and purposefully in their brand and image. In the interview, Evan shares...
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Red Banyan CEO Evan Nierman was recently quoted by the International Business Times about the flow of information during the current coronavirus epidemic. The article approached the current alarm over the coronavirus from a historical perspective, comparing it to the 1918-19 Spanish flu pandemic that...
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For businesses small and large, social media can be a powerful tool if used correctly. Brands have the ability to manage customer relations, share industry news, market products, and more. But while the advantages are significant, there are also some serious risks. News travels fast...
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From embarrassing executive scandals to a flood of negative reviews, PR crises can take on a variety of forms. Unfortunately, no business is immune to a crisis, and when one strikes, they are oftentimes left in disarray. The compulsion to act—and act quickly—will intensify as...
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The Popeyes’ chicken sandwich debuted this summer and with it came a rash of violent incidents at multiple locations in response to high demand and very poor planning. As a result, Popeyes is now a definitive example of how franchises can quickly succumb to negative...
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