Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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COVID-19 is causing panic on an international scale as more and more people are affected every day. The mandatory shutdown of schools, restaurants, stores, beaches, parks and other public facilities has led to major business disruptions and a plummeting stock market. During this unprecedented time,...
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Red Banyan CEO Evan Nierman was recently featured in Ariana Huffington’s online publication, Authority Magazine. He was interviewed to share his knowledge and guidance on the best ways for companies to invest strategically and purposefully in their brand and image. In the interview, Evan shares...
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Red Banyan CEO Evan Nierman was recently quoted by the International Business Times about the flow of information during the current coronavirus epidemic. The article approached the current alarm over the coronavirus from a historical perspective, comparing it to the 1918-19 Spanish flu pandemic that...
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From embarrassing executive scandals to a flood of negative reviews, PR crises can take on a variety of forms. Unfortunately, no business is immune to a crisis, and when one strikes, they are oftentimes left in disarray. The compulsion to act—and act quickly—will intensify as...
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The Popeyes’ chicken sandwich debuted this summer and with it came a rash of violent incidents at multiple locations in response to high demand and very poor planning. As a result, Popeyes is now a definitive example of how franchises can quickly succumb to negative...
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The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. Speaking with CNN on the matter, Red Banyan’s Evan Nierman *gave...
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In recent weeks, R. Kelly has faced renewed scrutiny stemming from numerous allegations of sexual abuse and inappropriate relations with minors. To address the ongoing PR crisis, the singer recently gave an emotionally explosive interview to CBS This Morning. Red Banyan’s Founder and Principal Evan...
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The embattled “Empire” star Jussie Smollett is now facing a felony charge for allegedly staging a hate crime against himself. In the meantime, the show’s producers recently announced that the actor will not be not be featured in this season’s remaining two episodes. Will this...
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The case of “Empire” star Jussie Smollett has been at the center of the media spotlight for several weeks now. However, questions are now mounting over his allegations of being a victim of a racial and homophobic attack. Sources from law enforcement reported that the...
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