Being interviewed live as cameras roll can be stressful and intimidating. And if you’ve never done it before, it can be easy to lose your train of thought or freeze if you get a tricky question. Yet some people always manage to look calm and...
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If you run a medical business like a hospital or doctor’s office, then healthcare public relations is a term that should be familiar. Healthcare PR is a specialized kind of public relations that focuses on businesses in the healthcare field that offer everything from medical care and...
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Reporters are besieged with story pitches and have limited time to review them, so if you want yours to get a second look, make it memorable, relevant, and targeted. Think strategically when you write a pitch and make sure the news value is relevant, timely...
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You may have heard the phrase “content is king” but do you have any idea what it means or why it could matter to your business? Content is a marketing strategy that relies on storytelling to attract, retain and engage potential customers by sharing information about...
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Public relations for small business can help your company stand out from the crowd. Small business public relations is similar to PR for large companies but more focused on economics due to size differences. Small businesses have less wiggle room than large companies and must...
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Red Banyan is delighted to announce it has hired Jacob Shapiro as Director of Business Development. “Jake” will be responsible for crafting strategic communication solutions, fostering strong client relationships, and ensuring the delivery of exceptional services in his new role. Prior to joining Red Banyan,...
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Social media is a powerful tool that can be used to connect with people, share information and promote your brand. However, in order to be effective, it is important to keep your social media profiles engaging and relevant. Keeping your social media engaging requires a...
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By Evan Nierman A troubling affliction for which there is no vaccine is infecting the country and wreaking havoc at corporations across America daring to dabble in politics. It is called boycott fever and it’s costing corporations billions of dollars. With every passing day, it...
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Using social media to amplify your blog content can be a great way to reach a wider audience and increase engagement with your brand or message. Here are a few tips to help you make the most of your social media efforts: By following these...
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Cancel culture – a targeted effort to boycott or silence an opposing viewpoint – is not something that affects only the rich and famous. Anyone can become the focus of an angry internet mob and suddenly find that their reputation and livelihood are at stake. Knowing...
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