When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want is for your brand is important, but it often takes a pro to determine exactly...
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Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
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Public relations is key to getting news out about your small business or startup, but not every company has room in their budget to hire a professional PR agency when they first open their doors for business. PR is a great way to increase your...
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By Robbin Lubbehusen Companies that hired remote workers during the COVID-19 pandemic have discovered that remote workers provide added value, greater perspective and more flexibility. They also require more work. The pros, however, far outweigh the cons. Companies that once resisted remote hiring are now...
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What do you do when your business or brand is the target of an online social media attack? Crisis PR expert Evan Nierman discusses options in a recent Fast Company article entitled, “How to ensure social media helps, not hurts, during a crisis.” Evan is the...
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Is your company distinguished by a unique brand and culture? What are the elements that make your workplace different from all others? Do former employees talk favorably about your business or are the negative comments piling up on social media? There are so many variables...
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Red Banyan CEO and Founder Evan Nierman is featured on Mooch FM in an Oct. 8th wide ranging interview with Anthony Scaramucci that touches on Nierman’s new book Crisis Averted, the Royals, and Scaramucci’s own 2017 public meltdown. During the podcast, Evan explains what inspired him to write...
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Red Banyan CEO and Founder Evan Nierman discusses the importance of accountability in the midst of a crisis, featured in a recent edition of USA Today. In the article, Nierman talks about Elizabeth Holmes’ strategy as she faces prosecution for fraud after the rise and...
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International crisis PR agency Red Banyan is delighted to announce that it has added Caroline Nesbit to its Washington D.C. office where she will work as an Account Coordinator. Nesbit will provide communications support to clients through content creation, research, and media relations. Nesbit is a graduate...
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Tailoring content to provide value is what content marketing is all about. PR companies like Red Banyan that specialize in media relations create interesting, useful original content that attracts customers, stirs press interest or simply turns heads. The result engages a brand’s target audience and...
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