Having a team of trained crisis PR pros in place who can implement your crisis communications plan in an emergency is essential to surviving a crisis with minimal impact. Organizations that don’t have the essential tools in their toolbox to handle an emergency may find...
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When Red Banyan CEO Evan Nierman appeared on national TV to discuss the fallout from the Will Smith smack seen around the world, the seasoned PR pro had no idea he was setting himself up for a bit of a smackdown himself. As cameras rolled...
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Do you know what to do when the online buzz about your brand gets ugly? Red Banyan CEO Evan Nierman, a global crisis PR expert, knows how important quick action can be. To avoid a reputation crisis, you need to get ahead of online mobs...
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When an educational institution was unfairly demonized on social media for the actions of a former employee, Red Banyan stepped in to set the record straight. Red Banyan is a crisis communications firm that specializes in crisis PR, media relations, strategic communications and litigation PR. The school was...
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Businesses today cannot afford to exclude video from their communications and PR strategy as a growing number of people flock to video-sharing websites. According to the Pew Research Center, 26 percent of Americans, or about a quarter of the population, get their news on YouTube, a Google-owned video-sharing...
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When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want for your brand is important, but it often takes a pro to determine exactly how...
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While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
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Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
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Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
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