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posts under: Social Media

Red Banyan CEO Discusses “Cancel Culture” and Social Media in Forbes

Social media users who post without thinking create the kind of online disasters Red Banyan CEO Evan Nierman handles every day.  Forbes recently featured Evan’s common sense approach to social media in an article that explores the “cancel culture” phenomenon and the kind of online disasters...

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Red Banyan CEO Discusses Tanya Roberts’ PR Death Drama in TheWrap

While many in the national media slammed the PR industry for sloppiness after actress Tanya Roberts was mistakenly reported dead, Red Banyan CEO Evan Nierman’s view of the situation set him apart.  TheWrap recently featured Evan’s unique insights into the debacle, in which the publicist who...

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What is Cancel Culture? How to Handle Cancel Culture? PR Firm for Cancel Culture? Red Banyan CEO Tackles Those Questions in Forbes

Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article detailing the steps that organizations and individuals can take to be prepared to act rapidly and strategically if faced with crises related to cancel culture.  In the article, Nierman shares his expertise on...

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Why Brand Reputation Management is Absolutely Critical Right Now

An organization’s brand is not just a symbol or a tag line, it is a promise. It is a promise that the company will live up to a defined set of qualities that take years to develop in the marketplace. A strong brand will promote...

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4 Social Media Tips Every Company Should Follow

Social media has become a critical communications hub for businesses, providing an easy way to distribute information and content to customers worldwide. It also provides excellent opportunities for networking, business development and brand promotion. To leverage social media successfully, you need a tailored strategy that...

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Red Banyan CEO Featured in Presidential Experience Podcast

Red Banyan CEO Evan Nierman was recently interviewed for the President Experience Podcast to discuss the importance of crisis management as a workplace initiative. He shared his knowledge with host Kiné Corder on how businesses can respond to crises ranging from an international pandemic to...

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Red Banyan CEO in Forbes with Five Steps To Use Social Media For Crisis Management

Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis.   Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....

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What Social Media Trends Can We Expect to See in 2020?

The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a place where you could give a quick “Happy Birthday” to an old friend, or post a...

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How Influencer Marketing is a Key Element to a Successful Social Media Campaign

Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and the evolution of more image-based platforms, influencer marketing has become a top avenue for brands when...

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Why Taylor Swift Knows How to Post with Purpose

It’s official.  Taylor Swift has been dubbed Twitter’s Most Influential Person for 2018 by social media monitoring company Brandwatch. In today’s social economy, people (especially celebrities) and companies are all vying for influence and relevance on social platforms like Twitter or Instagram. They create and share content,...

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