Social media is an excellent way to share information about your brand quickly and effectively because it’s fast, easy and has a seemingly endless reach. But the same traits that make social media such a great tool for communicating can also make it problematic. The...
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Social media is an incredibly effective tool for sharing information online: you can target your audience, it’s fast and has an enormous reach. But the same reasons that make it so effective also make it risky. Misinterpreted comments and blatant mistakes online can grow into...
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Crisis communication is a critical aspect of any organization’s public relations strategy. In times of crisis, it is essential to effectively communicate with stakeholders to mitigate negative impact and protect the reputation of the organization. Here are some key points to ensure effective crisis communications:...
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Online Reputation Management (ORM) is a crucial aspect of running a successful business in today’s digital age. With the rise of review sites, social media, and other online platforms, consumers have more power than ever to shape the perception of a brand. Negative reviews and...
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Crisis management for colleges should be an essential part of every educational institution’s strategic public relations plan. When it comes to safeguarding college students, crisis preparation is a mandatory step that no college can afford to forego. Creating a crisis response plan takes thought and...
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Will Balenciaga be canceled after rolling out a holiday ad campaign featuring young girls holding plush teddy bears wearing locks, chains and S&M harnesses? Red Banyan Vice President Kelcey Kintner weighs in on the matter in an article in PR News. Kelcey notes that the...
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Red Banyan Senior Vice President Kelcey Kintner, an expert in crisis PR and cancel culture, recently discussed with Fox News Digital why mega stars Johnny Depp and Will Smith are rebounding from negative press after being canceled while others are never able to reclaim their careers. “There...
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When it comes to Elon Musk’s Twitter takeover, Red Banyan CEO Evan Nierman urges patience. In an article in The Hill, Evan says Twitter users should wait to see what kind of changes Musk actually institutes before jumping ship. Just days after the transaction closed,...
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Creating a school crisis response plan is essential to protecting students and teachers in case of an emergency. In an uncertain world, crisis planning has become a necessity to provide peace of mind for parents and other stakeholders whose loved ones work at schools or...
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Getting the good news out about your brand is what PR is all about. But what do you do when bad news in the form of negative press is spread about your brand? Knowing how to handle negative press is essential. Social media guarantees that...
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