Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
Read more
The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a place where you could give a quick “Happy Birthday” to an old friend, or post a...
Read more
Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and the evolution of more image-based platforms, influencer marketing has become a top avenue for brands when...
Read more
It’s official. Taylor Swift has been dubbed Twitter’s Most Influential Person for 2018 by social media monitoring company Brandwatch. In today’s social economy, people (especially celebrities) and companies are all vying for influence and relevance on social platforms like Twitter or Instagram. They create and share content,...
Read more
Social media worked itself into a frenzy this week when “Gossip Girl” star Blake Lively made some drastic changes to her Instagram account. The famous actress and popular social media influencer deleted all of her images and unfollowed everyone on her account, including even her...
Read more
Facebook recently found itself in the middle of a major public relations crisis after news broke that the private information of more than 50 million of its users was harvested and used by data mining firm Cambridge Analytica. Following the scandalous revelations, Facebook’s stock dropped...
Read moreIncreasingly, brand managers turn to social media to help companies and business executives connect with their audiences and establish a positive brand identity. As a result, a comprehensive social media strategy has become an integral part of most public relations campaigns. A case in point...
Read moreWendy’s social media team has scored another hit recently by engaging in a hilarious rap battle with chicken wings restaurant chain Wingstop on Twitter. It started with a viral tweet suggesting that “GameStop, Wingstop” sounds like a line from Migos’s song “Bad and Boujee.” Wingstop...
Read more
On this blog, we often highlight stories of social media disasters, when a careless Facebook post or an erroneous link posted on Twitter lead to major PR crises for companies and individuals. Today, however, we’ll talk about a rare occasion when a mistake on social media produced a positive...
Read more
Around ten years ago, Twitter first introduced the idea of using the hashtag symbol as a means of grouping and searching for relevant content. Since then, the humble hashtag has become virtually ubiquitous, not only on social media, but in our very culture. Today, hashtags...
Read more