When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want is for your brand is important, but it often takes a pro to determine exactly...
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While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
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Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
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Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
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What do you do when your business or brand is the target of an online social media attack? Crisis PR expert Evan Nierman discusses options in a recent Fast Company article entitled, “How to ensure social media helps, not hurts, during a crisis.” Evan is the...
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Is your company distinguished by a unique brand and culture? What are the elements that make your workplace different from all others? Do former employees talk favorably about your business or are the negative comments piling up on social media? There are so many variables...
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Red Banyan CEO and crisis expert Evan Nierman recently discussed the Travis Scott Astroworld Disaster on Fox5 DC in an interview about the concert tragedy that left eight dead. Nierman noted that the event went out of control quickly with no apparent backup plans for...
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Stirring the interest of the media when you have a story you want shared can be a challenging task. Reporters are inundated with pitches from PR agencies, businesses and other sources, and yours needs to stand out. Finding a way to distinguish your pitch from the others...
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Red Banyan CEO and Founder Evan Nierman is featured on Mooch FM in an Oct. 8th wide ranging interview with Anthony Scaramucci that touches on Nierman’s new book Crisis Averted, the Royals, and Scaramucci’s own 2017 public meltdown. During the podcast, Evan explains what inspired him to write...
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