When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want is for your brand is important, but it often takes a pro to determine exactly...
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While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
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Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
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When it comes to crisis response mitigation, nothing works better than being prepared. Having a crisis plan in place before you need one is the best way to come out on top when an emergency strikes. It is a key concept in crisis communications. Proactive damage...
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Actor Alec Baldwin made a huge crisis communications gaffe by claiming he would “never point a gun at someone and pull the trigger” during a recent interview with ABC news anchor George Stephanopoulos, Red Banyan CEO and Evan Nierman told Leland Vittert on NewsNation’s “On...
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Public relations is key to getting news out about your small business or startup, but not every company has room in their budget to hire a professional PR agency when they first open their doors for business. PR is a great way to increase your...
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What do you do when your business or brand is the target of an online social media attack? Crisis PR expert Evan Nierman discusses options in a recent Fast Company article entitled, “How to ensure social media helps, not hurts, during a crisis.” Evan is the...
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The NBA is once again back in the spotlight, this time over critical player comments about Nike: Red Banyan CEO and Founder Evan Nierman recently discussed the brewing controversy with national correspondent Leland Vittert in a lively interview on NewsNation’s “On Balance” program. The latest...
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"Legal PR experts can employ drama to educate the public about a case. While courts have strict rules of evidence, the court of public opinion gives PR pros far more latitude," Evan Nierman.
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Stirring the interest of the media when you have a story you want shared can be a challenging task. Reporters are inundated with pitches from PR agencies, businesses and other sources, and yours needs to stand out. Finding a way to distinguish your pitch from the others...
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