In his latest op-ed in The Hill, Red Banyan CEO Evan Nierman offers a crisis communicator’s perspective on Acting Navy Secretary Thomas B. Modly’s recent remarks that prompted swift calls for his resignation. Modly addressed the crew of the USS Theodore Roosevelt whose captain, Brett...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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Public relations is a wide-ranging field that involves many different practice areas. From promoting an event, to mitigating public scandals, to securing key opportunities and facilitating relationships – PR covers a lot of ground. Today, we would like to discuss one of the practice fields...
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Media interviews can be very exciting and very helpful to your career. However, media interviews are only helpful if they are done right. A media interview may look easy on screen, but there is quite a lot of work that is needed to make these...
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Red Banyan Group founder Evan Nierman was recently quoted in a Modern Healthcare article about the recent turnover of senior executives at one organization following the flawed rollout of the healthcare.gov website. Nierman stated, “Generally, any time there is a major initiative that has far-reaching...
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