AI-generated media content that portrays something that never really happened or is misleading is referred to as deepfake. Deepfakes warp our perception of reality with fake sights and sounds that make it difficult to separate fact from fiction. And because technology is continually improving and...
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When a crisis occurs it’s important to get information out fast so the affected stakeholders can take appropriate action. But sharing information online can be tricky if you don’t have a plan in place or a venue in mind. A website blog can be an...
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Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
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Being interviewed live as cameras roll can be stressful and intimidating. And if you’ve never done it before, it can be easy to lose your train of thought or freeze if you get a tricky question. Yet some people always manage to look calm and...
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Boycotting or banning a person, brand or organization to silence their views is the driving force behind cancel culture. “Canceling” works because it is fueled by the power of the internet and vicious online attacks can gin up endless support online. The attacks can be...
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Reporters are besieged with story pitches and have limited time to review them, so if you want yours to get a second look, make it memorable, relevant, and targeted. Think strategically when you write a pitch and make sure the news value is relevant, timely...
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By Evan Nierman Target is truly living up to its name. Recently, the retail giant has placed an enormous red target on itself by wading headlong into one of the most divisive culture war issues in America today. The controversy erupted when the retailer began carrying a line...
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By Evan Nierman A troubling affliction for which there is no vaccine is infecting the country and wreaking havoc at corporations across America daring to dabble in politics. It is called boycott fever and it’s costing corporations billions of dollars. With every passing day, it...
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Evan Nierman,top cancel culture expert and author of “The Cancel Culture Curse,” is calling out the “cancel vultures” in the case of Sarah Comrie, the New York healthcare worker now known as “Citi Bike Karen.” She recently made headlines after being shown on camera arguing over...
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The value of media training best practices cannot be overstated, especially in today’s fast-paced and constantly evolving media landscape. Being prepared for any potential media interaction is crucial for individuals and organizations alike. One of the most important aspects of media training is learning how...
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