Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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Public relations is a wide-ranging field that involves many different practice areas. From promoting an event, to mitigating public scandals, to securing key opportunities and facilitating relationships – PR covers a lot of ground. Today, we would like to discuss one of the practice fields...
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Media interviews can be very exciting and very helpful to your career. However, media interviews are only helpful if they are done right. A media interview may look easy on screen, but there is quite a lot of work that is needed to make these...
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Red Banyan Group founder Evan Nierman was recently quoted in a Modern Healthcare article about the recent turnover of senior executives at one organization following the flawed rollout of the healthcare.gov website. Nierman stated, “Generally, any time there is a major initiative that has far-reaching...
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