Results, Integrity, Commitment/Can-Do Attitude, Accountability and Speed. Those are our five core values at Red Banyan. We are a dynamic and growing public relations firm that delivers results for our clients and helps them achieve their business goals.

Red Banyan is looking for a passionate, energetic and positive team player with the same skill, creativity and enthusiasm that we bring to every single one of our engagements.

If you are simply looking for a job, then please do not apply. For us, it’s not really “work” to wake up every day excited about what lies ahead. We truly love what we do and it shows.

More About Red Banyan and the Position

Red Banyan is a public relations and strategic communications firm combining substantive understanding of complex issues with the experience and skills to execute campaigns that deliver results. Red Banyan provides an integrated approach to communicating rooted in strategy. We service a fascinating array of clients in Florida, around the country and internationally. Red Banyan’s client portfolio is expanding rapidly and we are adding an Account Coordinator to our team.

About the Role

The Account Coordinator is responsible for providing entry-level support on multiple and varied accounts. He/she will learn the communications trade from the front seat, with constant opportunities for growth and development.

Daily tasks are diverse and can include any of the following:

• Desktop research on a range of issues and industries
• Creative ideation
• Press release writing
• Pitch development
• Identification of media targets
• Media outreach and relationship building
• Media monitoring
• Social media strategy and management
• Project management

The Account Coordinator will be involved in breaking news/crisis engagements and may be called upon to provide support in emergency situations.

Qualifications

The ideal candidate possesses a mix of intellectual curiosity, energy, and emotional intelligence. He or she must enjoy working as part of a team and have a strong desire to grow and take on new responsibilities. Bachelor’s degree required and previous internship experience in public relations, journalism, law, or a comparable field preferred.

If this sounds like you, then we should talk. Forward your resume to careers@redbanyan.com.

Job Purpose

Produce daily written content in a variety of styles intended for distribution across a range of platforms. Write advertising and marketing copy, manage email marketing communications, draft social media posts and track weekly growth across multiple social media platforms. 

Duties & Responsibilities

The Marketing Copywriter possesses the skills to create compelling content aimed at increasing revenue, supporting Red Banyan’s marketing and sales efforts and effectively positioning the brand.  He/she must also spark enhanced engagement online, while demonstrating strong organizational and project management skills. He/She must also demonstrate the capacity to consistently think and act strategically and proactively. 

• Write daily content related to crisis PR and other communications best practices, including analyzing and commenting upon trending stories in the news
• Draft valuable and engaging content for the company website and blog
• Experienced with writing for email marketing campaigns and/or fundraising with strong CTA
• Manage multiple social media accounts for the company and its CEO, including Facebook, Twitter, LinkedIn, YouTube and Instagram
• Produce/edit short video clips that can be utilized across multiple channels
• Develop concrete metrics for measuring progress
• Tracking and analyzing posts to quantify increases in exposure, followers and engagement
• Continually generate creative ideas for video and written posts
• Evaluate ongoing campaigns to measure success while adjusting as necessary to achieve results
• Help increase the company’s public profile, brand, presence and reputation by executing Red Banyan’s PR Scope of Work, which involves media relations and securing speaking opportunities  

Qualifications

Education or Equivalent:

• Bachelor’s Degree in marketing, communications, English, journalism or related field
• 3-5 years professional experience

Knowledge/Skills Requirements:

• Embodies each of Red Banyan’s core values
• Excellent writer with the ability to create content in a variety of styles
• Extremely organized with solid project management skills
• Drama-free hard worker with positive attitude and desire to learn
• Solid understanding of social media marketing
• Superlative written, verbal and interpersonal communication skills
• Ability to move quickly, troubleshoot and problem solve
• Proficiency in Microsoft Office (Word, Excel and PowerPoint) and strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Experience using social scheduling tools such as Hootsuite, Buffer, or Sprinklr.
• Self-motivated with an unwavering attention to detail and the ability to thrive in a fast-paced environment

If this sounds like you, then we should talk. Send your resume to careers@redbanyan.com.

Results, Integrity, Commitment/Can-Do Attitude, Accountability and Speed. Those are our five core values at Red Banyan. We are a dynamic and growing public relations firm that delivers results for our clients and helps them achieve their business goals.

Red Banyan is looking for a passionate, energetic and positive team player with the same skill, creativity and enthusiasm that we bring to every single one of our engagements.

If you are simply looking for a job, then please do not apply. For us, it’s not really “work” to wake up every day excited about what lies ahead. We truly love what we do and it shows.

If this sounds like you, then we should talk. Forward your resume to careers@redbanyan.com.

More About Red Banyan and the Position

Red Banyan is a public relations and strategic communications firm combining substantive understanding of complex issues with the experience and skills to execute campaigns that deliver results. Red Banyan provides an integrated approach to communicating rooted in strategy. We service a fascinating array of clients in Florida, around the country and internationally. We are looking for a talented communicator with superb writing skills and crisis management experience to join our team in Fort Lauderdale. The position features tremendous opportunities for advancement, as well as flexible work arrangements.

Qualifications:

• Bachelor’s Degree
• Minimum of 5+ years of public relations/ strategic communications experience.(Agency background required.)
• Exceptional writing skills
• Innovative thinking with a track record of translating strategic planning into action plans and output that delivers tangible results
• Ability to make decisions in a changing environment and anticipate future needs
• Self-reliant, experienced problem solver, results-oriented
• Strong roster of established media contacts
• Project management experience and skills
• Ability to supervise the work of others and foster an exceptional rapport with colleagues to support a harmonious work environment
• Excellent oral and written communication skills
• Ability to move quickly, troubleshoot and problem solve
• Solid understanding of social media
• Trusted to discreetly and competently handle confidential and sensitive client information
• Mid-level working knowledge of Microsoft suite of products
• Familiarity and comfort with industry-specific tools (i.e. Cision, Vocus, PRNewswire, etc.)

Red Banyan is always on the lookout for talented PR professionals to join our growing team. If you would like to be considered for future opportunities, please forward your resume to careers@redbanyan.com.