This year has challenged organizations to adapt in order to survive in the midst of a bleak economic landscape. Thus, 2020 presents a powerful case study for businesses to learn what strategies have been effective during this tumultuous time. Understanding what has worked and what...
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Red Banyan is thrilled to welcome Stephanie Grau as a new addition to our Ft. Lauderdale office. Stephanie joins our team as an Account Coordinator, responsible for supporting a variety of accounts, providing in-depth research, media outreach and content creation. Check out the following press release...
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In a Bloomberg article that was widely republished, including in The Washington Post and on Yahoo.com, Red Banyan CEO Evan Nierman shared his thoughts on Yelp’s newest feature, which allows users to flag businesses as “racist.” According to Nierman, though Yelp’s policy may have been formulated with the best intentions,...
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When New Yorker writer and CNN commentator Jeffrey Toobin was seen masturbating during a Zoom video meeting with his colleagues, the Mercury News asked Red Banyan Founder and CEO Evan Nierman for his thoughts on the unfolding crisis. A longtime expert in helping clients manage situations such...
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Crises are inevitable, and the effectiveness and speed with which you manage them can determine whether your company lives to fight another day. It is important to start preparing for a crisis well before it appears on the horizon. In a recent Forbes article, Red...
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Red Banyan CEO Evan Nierman has been sharing insights with national media outlets on some of the hottest topics in the news.
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In a recent article in The South Florida Sun Sentinel, Red Banyan CEO Evan Nierman offered a crisis management expert’s perspective on errors by the Florida Department of Health regarding false positivity rates of COVID-19 in children. Sun Sentinel’s David Fleshler interviewed experts in health, government...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article detailing the steps that organizations and individuals can take to be prepared to act rapidly and strategically if faced with crises related to cancel culture. In the article, Nierman shares his expertise on...
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The Red Banyan team is humbled by the opportunities we’ve had over the past couple of weeks to help our clients share their expertise in the press. Despite severe disruptions in newsrooms and across all businesses globally our team has continued to provide interesting and thought-provoking...
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An organization’s brand is not just a symbol or a tag line, it is a promise. It is a promise that the company will live up to a defined set of qualities that take years to develop in the marketplace. A strong brand will promote...
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