Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
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By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
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Public relations is key to getting news out about your small business or startup, but not every company has room in their budget to hire a professional PR agency when they first open their doors for business. PR is a great way to increase your...
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"Legal PR experts can employ drama to educate the public about a case. While courts have strict rules of evidence, the court of public opinion gives PR pros far more latitude," Evan Nierman.
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What do you do if your company is rocked by a corporate scandal? How do you recover from the negative blowback from the unsavory publicity and the ugly shadow that casts everything in a gloomy pall? Let’s face it – mistakes happen. It’s part of...
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Crises are unpredictable and can happen at any time. How you respond in an emergency can make or break your business. Do you have a crisis response plan in place or will you have to come up with a plan of action on the fly?...
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It’s been a tough year with the ongoing pandemic, skyrocketing unemployment and divisive political polarization. Red Banyan CEO Evan Nierman discusses in YEC/Forbes why these factors are contributing to the rising need for crisis PR. Red Banyan is a global crisis communications agency that specializes in crisis...
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Red Banyan is a global crisis PR leader and public relations firm that specializes in crisis communications services and traditional public relations with an emphasis on reputation repair. Our experienced team of PR professionals will work with you to create a crisis strategy so you are prepared to handle...
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Red Banyan, a global crisis management and PR agency, has opened an office in New York to better serve its clientele in the Northeast. Red Banyan specializes in crisis communications, media relations and traditional public relations. Read the entire press release here. FORT LAUDERDALE, FLA....
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