Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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COVID-19 is causing panic on an international scale as more and more people are affected every day. The mandatory shutdown of schools, restaurants, stores, beaches, parks and other public facilities has led to major business disruptions and a plummeting stock market. During this unprecedented time,...
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Red Banyan Group founder Evan Nierman was recently quoted in a Modern Healthcare article about the recent turnover of senior executives at one organization following the flawed rollout of the healthcare.gov website. Nierman stated, “Generally, any time there is a major initiative that has far-reaching...
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