The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a place where you could give a quick “Happy Birthday” to an old friend, or post a...
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Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and the evolution of more image-based platforms, influencer marketing has become a top avenue for brands when...
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Video content has become a hot topic these days and is shaping up to be the next best option for successful content marketing strategies.In fact, according to Cisco’s Visual Networking Index: Forecast and Trends, video usage in 2019 is estimated to account for 80% of all...
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Content is king, and although Bill Gates famously declared this back in 1996, content still plays a critical element in today’s marketing and PR strategies. In the age of social media, companies and organizations face an ever-increasing demand to create unique, high-quality content to engage...
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Red Banyan is happy to announce the promotion of Robbin Lubbehusen to Chief Operating Officer! Robbin has been an integral member of the Red Banyan team since joining as the Vice President of Operations in 2015. Her promotion to Chief Operating Officer is a reflection of the...
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Red Banyan is pleased to welcome Matthew Carswell as the latest addition to its South Florida office! Matt joins our team of talented PR professionals as an Account Executive to help deliver results for our roster of international clients. He will assist in research, writing, media outreach and more. Check out the...
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The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. Speaking with CNN on the matter, Red Banyan’s Evan Nierman *gave...
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In recent weeks, R. Kelly has faced renewed scrutiny stemming from numerous allegations of sexual abuse and inappropriate relations with minors. To address the ongoing PR crisis, the singer recently gave an emotionally explosive interview to CBS This Morning. Red Banyan’s Founder and Principal Evan...
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The embattled “Empire” star Jussie Smollett is now facing a felony charge for allegedly staging a hate crime against himself. In the meantime, the show’s producers recently announced that the actor will not be not be featured in this season’s remaining two episodes. Will this...
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Red Banyan is happy to announce the promotion of Jodie Singer as Senior Account Executive, which exemplifies the continued success of its talented staff. Jodie has been executing fully integrated PR strategies to achieve success for Red Banyan’s diverse roster of clients since December 2015. In her...
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