Public Relations is an industry that’s constantly growing and changing with the influx of trends that reach the market each year. And it is crucial to stay up to date with the trends in order to stay relevant in such a competitive industry. As the...
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Media interviews can be very exciting and very helpful to your career. However, media interviews are only helpful if they are done right. A media interview may look easy on screen, but there is quite a lot of work that is needed to make these...
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In the past, marketing and public relations departments operated separately from one another. The two had different objectives. A PR team traditionally centered in on media relations – hustling to get their clients to appear in a positive light in print, radio or television news....
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The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a place where you could give a quick “Happy Birthday” to an old friend, or post a...
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Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and the evolution of more image-based platforms, influencer marketing has become a top avenue for brands when...
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Video content has become a hot topic these days and is shaping up to be the next best option for successful content marketing strategies.In fact, according to Cisco’s Visual Networking Index: Forecast and Trends, video usage in 2019 is estimated to account for 80% of all...
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Content is king, and although Bill Gates famously declared this back in 1996, content still plays a critical element in today’s marketing and PR strategies. In the age of social media, companies and organizations face an ever-increasing demand to create unique, high-quality content to engage...
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Red Banyan is happy to announce the promotion of Robbin Lubbehusen to Chief Operating Officer! Robbin has been an integral member of the Red Banyan team since joining as the Vice President of Operations in 2015. Her promotion to Chief Operating Officer is a reflection of the...
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Red Banyan is pleased to welcome Matthew Carswell as the latest addition to its South Florida office! Matt joins our team of talented PR professionals as an Account Executive to help deliver results for our roster of international clients. He will assist in research, writing, media outreach and more. Check out the...
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The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. Speaking with CNN on the matter, Red Banyan’s Evan Nierman *gave...
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