Do you know what’s being said about your brand online? Do you check customer reviews and respond to all of them, whether they are positive or negative? Or do you ignore unfavorable comments and simply hope they will go away? Online reputation rehabilitation is key...
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You’re a business owner in need of hiring a PR firm but are not sure how to proceed. Deciding if an agency is the right fit for your unique company is critical. The firm you select needs to understand your core values and vision because you...
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Faced with pressure from an online mob to issue an apology, what should you do? The truth be told, it is not a guaranteed fix and there are a lot of reasons why. Here are some key questions to consider when you are assessing the pros...
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Artificial intelligence. The possibilities seem endless but practical use of this sophisticated new technology has only begun to evolve. New applications are cropping up daily but how widely this new technology is being used in the workplace is a bit of a mystery. A recent...
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Businesses that want to keep up with the competition should embrace the power of social media, a medium that has a potentially worldwide reach. Social media has the power to increase a brand’s target audience, spread news about products, and showcase the value of goods...
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Being interviewed live as cameras roll can be stressful and intimidating. And if you’ve never done it before, it can be easy to lose your train of thought or freeze if you get a tricky question. Yet some people always manage to look calm and...
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By Evan Nierman The case of Hollywood actor Kevin Spacey highlights the real dangers of cancel culture and illustrates what can go wrong when salacious sexual accusations are leveled and media coverage amplifies them without having all the facts. Spacey’s experience exemplifies how a rush to judgment can...
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Boycotting or banning a person, brand or organization to silence their views is the driving force behind cancel culture. “Canceling” works because it is fueled by the power of the internet and vicious online attacks can gin up endless support online. The attacks can be...
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If you run a medical business like a hospital or doctor’s office, then healthcare public relations is a term that should be familiar. Healthcare PR is a specialized kind of public relations that focuses on businesses in the healthcare field that offer everything from medical care and...
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Reporters are besieged with story pitches and have limited time to review them, so if you want yours to get a second look, make it memorable, relevant, and targeted. Think strategically when you write a pitch and make sure the news value is relevant, timely...
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