Social media is an incredibly effective tool for sharing information online: you can target your audience, it’s fast and has an enormous reach. But the same reasons that make it so effective also make it risky. Misinterpreted comments and blatant mistakes online can grow into...
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Crisis communication is a critical aspect of any organization’s public relations strategy. In times of crisis, it is essential to effectively communicate with stakeholders to mitigate negative impact and protect the reputation of the organization. Here are some key points to ensure effective crisis communications:...
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Red Banyan is delighted to announce that Maria Coder in New York has been promoted to Strategic Communications Director. Coder is in charge of one of the largest clients in Red Banyan history. She also oversees a variety of client accounts and provides input for...
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When your business has some interesting news, you probably want to share it with the media so you can get the story out in front of the public. But if you’ve never worked with reporters, figuring out how to get news coverage can be a...
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Red Banyan is delighted to announce that it has hired Rob Merritt in Arizona as Strategic Communications Director. Merritt joins Red Banyan’s top Arizona crisis PR agency with over 30 years of experience in public relations, marketing, and branding for consumer brands, associations, and non-profit organizations. Merritt will direct...
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Fast Company asked 13 Fast Company Executive Board members to share suggestions on how business leaders who want to invest more of their time and resources into a “green-first” philosophy so they can cut waste as a company at-large. Red Banyan Founder and CEO Evan Nierman’s...
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Cancel culture is changing people’s lives. The practice can foment a climate of fear and remove status or esteem from someone or something based on behavior or comments someone views as offensive. Red Banyan Founder and CEO Evan Nierman discusses this phenomenon in a recent...
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Writing a well-crafted press release can be an effective way to share important information with the media and the public. However, it’s important to follow best practices to ensure that your press release gets the attention it deserves and accurately communicates your message. Red Banyan’s...
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Red Banyan Founder and CEO explains in a Fast Company article why telling your own story is important. When it comes to your company’s truth, own and take charge of it. Relying on someone outside your organization to get the facts straight or understand your...
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Two of Red Banyan’s top crisis PR executives have written a new book on cancel culture that is slated for release on April 11, 2023. Red Banyan Founder and CEO Evan Nierman and Red Banyan Senior Vice President of Client Success Mark Sachs co-authored the...
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