Our Approach to

CRISIS PREVENTION & PLANNING

Often overlooked but critically important, crisis preparation serve as a strategic investment in your business that can protect your organization’s reputation, preserves its value, and pave the way for enduring success.

What Is Crisis Planning?​

Crisis planning is a process that organizations, small businesses, and individuals undertake to prepare for a negative event and prevent a public relations disaster that could have a lasting impact on their business. 

A Crisis Can Come from Anywhere​

Having a crisis response plan in place before you need one is the best way to protect your brand, your reputation and your bottom line. 

“Thanks again for everything, and I hope to partner with you again in the future under more positive circumstances.”

EXECUTIVE IN THE TECHNOLOGY SPACE WHO HAD AN EMPLOYEE GO ROGUE ON SOCIAL MEDIA​

Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.

Why aren’t we using real names?

WHAT WE DELIVER

Strategy

  • Potential incident ID
  • Key messaging
  • Target audience identification
  • Spokesperson identification and training
  • Internal media protocols
  • Analysis of social media accounts and review sites
  • Comprehensive threat assessment 
  • Response procedures 
  • Checklists of essential communications

Content Creation

  • Media statements
  • Op-eds
  • Social media content
  • Emails

Media Relations

  • Pitches to the media
  • Engagement with influencers
  • Interview coordination
  • Crisis PR Media Training

WE’RE IN THIS TOGETHER

Our process is built around trust. Our crisis communications experts will collaborate with you to identify the scope of potential threats along with a range of corresponding crisis scenarios. Then we get to work creating a customized crisis management plan to address potential issues before they arise.

How We Help You Prepare For A Crisis

A well-defined crisis response plan is not just a reactionary measure; it’s a proactive tool that empowers your organization to navigate the storms of adversity with confidence.

When You Bring Us Onboard, We Will
  • Assemble your crisis team
  • Evaluate the range and scope of potential threats (data breach, inappropriate executive or employee behavior, cancel culture, lawsuit, etc.)
  • Identify key constituents who would need to be informed or involved should something occur (employees, board members, consumers, funders, constituents, etcetera)
  • Create a crisis management plan to address potential issues
  • Develop key messaging for each scenario and each audience
  • Identify a company spokesperson
Red Banyan crisis prevention
Red Banyan crisis prevention and planning
We Make Sure You’re Prepared By
  • Putting people first
  • Understanding the full situation
  • Acting quickly, with precision
  • Speaking confidently, with one voice
  • Sticking to the facts, with authority
  • Speaking directly to your most critical audiences
  • Remaining calm and show ethical leadership

PEACE OF MIND

Enjoy a sense of calm knowing that you have a comprehensive crisis response plan in place. And should an unanticipated crisis occur, you will be well-positioned to act quickly and control the impact.

OUR CRISIS COMMUNICATIONS EXPERTS

LEADING THE INDUSTRY