When you are in a crisis, it feels like your world is falling apart. Swift action is crucial, but it must be guided by a clear plan to avoid compounding the turmoil.
What Do You Do in A Crisis?
Responding to a high-stakes situation without professional guidance is risky. You might resolve the situation or you might make it worse.
Your Side of the Story
Telling your side of the story with consistent messaging is the first step to controlling the situation. Defining clear and strategic goals that align with your objectives is the next step.
“I feel so safe with your guidance. This has been the most difficult thing I ever had to deal with. Thanks for you and your team for giving me the strength to face it and represent my values.”
Red Banyan Crisis Client
Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.
Why aren’t we using real names?
WHAT WE DELIVER
Strategy
Develop key talking points
Create internal media protocols Media train CEOs and senior executives
Guide responses to social media and media
Monitoring
Monitor media and social media for brand sentiment
Media Relations
Craft and distribute media statements
Identify key journalists Ensure balanced coverage
Correct inaccuracies in published articles
Deal with hostile reporters Prevent negative stories from becoming headlines
If you are in a crisis, chances are you are frightened, overwhelmed and not sure how to get out of the situation. Our process is built around objectives and collaboration. We will guide you through whatever you are facing.
How We Help You Through Your Crisis
When You Bring Us Onboard, We Will
Collaboratively identify the scope of your crisis and potential threats
Brainstorm and prepare for the worst
Immediately start to prevent and neutralize threats
Work to protect revenue streams
Create a crisis management plan
Control the narrative – telling your side of the story
Turn challenges into opportunities
We Make Sure You Control the Crisis By
Putting people first
Speaking with one voice
Acting quickly (and smartly)
Understanding the situation as it is
Sticking to the facts
Remaining calm and in control
Communicating effectively
Talking to critical audiences (and not talking to those who don’t matter)
THERE IS NO ONE SIZE FITS ALL SOLUTION
Challenges stemming from financial, personal, organizational, technological or other issues can be uniquely harmful to your business and reputation. No matter what your crisis is, having experienced crisis management professionals at your side can minimize negative impacts to your reputation and the bottom line.
