Our Approach to

CRISIS RESPONSE &
MANAGEMENT

When you are in a crisis, it feels like your world is falling apart. Swift action is crucial, but it must be guided by a clear plan to avoid compounding the turmoil.

What Do You Do in A Crisis?

Responding to a high-stakes situation without professional guidance is risky. You might resolve the situation or you might make it worse.

Your Side of the Story

Telling your side of the story with consistent messaging is the first step to controlling the situation. Defining clear and strategic goals that align with your objectives is the next step.

Play Video

“I feel so safe with your guidance. This has been the most difficult thing I ever had to deal with. Thanks for you and your team for giving me the strength to face it and represent my values.”

Red Banyan Crisis Client

Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.

Why aren’t we using real names?

WHAT WE DELIVER

Strategy

  • Develop key talking points
  • Create internal media protocols
    Media train CEOs and senior executives
  • Guide responses to social media and media

Monitoring

  • Monitor media and social media for brand sentiment

Media Relations

  • Craft and distribute media statements
  • Identify key journalists
    Ensure balanced coverage
  • Correct inaccuracies in published articles
  • Deal with hostile reporters
    Prevent negative stories from becoming headlines
  • Serve as spokespeople

WE’RE IN THIS TOGETHER

Our process is built around objectives and collaboration. Our proprietary 90-day planning process assures we are in alignment and meeting goals. Then we get to work exceeding your expectations.

OUR CRISIS COMMUNICATIONS EXPERTS