Our Approach to

CRISIS RESPONSE &
MANAGEMENT

When you are in a crisis, it feels like your world is falling apart. Swift action is crucial, but it must be guided by a clear plan to avoid compounding the turmoil.

What Do You Do in A Crisis?

Responding to a high-stakes situation without professional guidance is risky. You might resolve the situation or you might make it worse.

Your Side of the Story

Telling your side of the story with consistent messaging is the first step to controlling the situation. Defining clear and strategic goals that align with your objectives is the next step.

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“I feel so safe with your guidance. This has been the most difficult thing I ever had to deal with. Thanks for you and your team for giving me the strength to face it and represent my values.”

Red Banyan Crisis Client

Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.

Why aren’t we using real names?

WHAT WE DELIVER

Strategy

  • Develop key talking points
  • Create internal media protocols
    Media train CEOs and senior executives
  • Guide responses to social media and media

Monitoring

  • Monitor media and social media for brand sentiment

Media Relations

  • Craft and distribute media statements
  • Identify key journalists
    Ensure balanced coverage
  • Correct inaccuracies in published articles
  • Deal with hostile reporters
    Prevent negative stories from becoming headlines
  • Serve as spokespeople

WE’RE IN THIS TOGETHER

If you are in a crisis, chances are you are frightened, overwhelmed and not sure how to get out of the situation. Our process is built around objectives and collaboration. We will guide you through whatever you are facing.

How We Help You Through Your Crisis​​

When You Bring Us Onboard, We Will
  • Collaboratively identify the scope of your crisis and potential threats

  • Brainstorm and prepare for the worst
  • Immediately start to prevent and neutralize threats 

  • Work to protect revenue streams 

  • Create a crisis management plan 

  • Control the narrative – telling your side of the story 

  • Turn challenges into opportunities
10 Critical Steps for Red Banyan Crisis Management and Communication
Red Banyan crisis communications process
We Make Sure You Control the Crisis By
  • Putting people first 

  • Speaking with one voice 
  • Acting quickly (and smartly) 

  • Understanding the situation as it is 

  • Sticking to the facts 

  • Remaining calm and in control 

  • Communicating effectively 

  • Talking to critical audiences (and not talking to those who don’t matter) 


THERE IS NO ONE SIZE FITS ALL SOLUTION

Challenges stemming from financial, personal, organizational, technological or other issues can be uniquely harmful to your business and reputation. No matter what your crisis is, having experienced crisis management professionals at your side can minimize negative impacts to your reputation and the bottom line.

OUR CRISIS COMMUNICATIONS EXPERTS

OUR WORK