You don’t get a second chance to make a first impression. With the proper training, media interviews can elevate your professional standing and launch your business to the next level.
The right training ensures you have the confidence to present your story in a compelling manner. When you work with Red Banyan, our team of media consultants will show you ways to keep your interview on track, and share tips and tricks to help you proceed with confidence allowing you to ace your next interview.
“The media training Red Banyan provided to one of our team members may have been the best I’ve seen in my 30+ year career in marketing and media.”
SVP MARKETING FOR A COMPANY IN THE TECHNOLOGY SPACE
Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.
Why aren’t we using real names?
Your spokesperson should be someone who can think on their feet and is unafraid to face the camera. Whether your business regularly holds press conferences and talks to TV reporters or seldom encounters the press, we are here to help them be the face of your brand.
WHAT WE DELIVER
Key Messaging
We make sure you know the key points required to get your message across. Whether telling your story in print, on television, or online, we make sure you clearly and confidently tell your story.
Interview Prep
Red Banyan teaches people how to think like a reporter. Our training involves anticipating the questions you’re most likely to face, and learning how to respond to difficult or challenging inquiries
Mock Interviews
Our media training professionals, know how reporters think. With role-playing and mock interviews that ask the hard questions, you will be camera-ready to face any situation.
Our media training team consists of former journalists and others who know exactly what the press is looking for. They are experts at making sure you are prepared to ace that interview and leverage the value of media for you and your organization.
We create understanding of how different channels require different approaches.
Print
Relaxed Conversation
More Detail
Context & Case Building
Television
Rapid Pace
Conversational, easy-to-understand language
High energy and short answers
Strong opinions
Radio and Podcasts
A combination of both TV and Print
Representing yourself or your organization is a large responsibility. Media interviews can be make-or-break and live forever on the internet. Our process makes sure you are well prepared to handle any question a reporter asks you and steer the interview to meet your goals.
Professional media training teaches skills such as message delivery, interview techniques, body language, and handling difficult questions, helping individuals communicate clearly and confidently across media platforms.
Media training improves interview performance by preparing individuals to anticipate questions, stay on message, and respond effectively under pressure, ensuring interviews remain focused and impactful.
Message control ensures that key talking points are communicated clearly, even when faced with challenging or unexpected questions, helping protect brand reputation and maintain consistency.
Media training uses mock interviews and role-playing scenarios to simulate real-world situations, allowing individuals to practice responding to tough or confrontational questions with confidence and composure.
Spokesperson development focuses on selecting and training individuals who can effectively represent a brand, think quickly, and communicate clearly under pressure in media interactions.
Media training adapts techniques for each format—television requires concise, high-energy responses; print allows for more detailed explanations; and radio blends conversational tone with clear messaging.
LET'S GET STARTED
