We think big and act boldly. We are modern, fresh, experienced PR professionals who move with speed and precision to achieve superior results that distinguish us from other PR firms.
We specialize in high-stakes strategic communication and crisis PR management, often working with clients who utilize our expertise in both areas.
Our nuanced understanding of audiences preferences helps us deliver personalized messages that resonate authentically.
Collaboration
Creativity
Critical
Thinking
That’s why we approach every collaboration with critical thinking, asking questions that often make our clients pause before responding.
Let us show you what we can do for you.
Traditional PR is narrow. And out of date. And no longer enough. While securing media placements in TV, print, and radio remains relevant, relying solely on these avenues is no longer adequate to achieve business results.
Consumers are being asked to consume content from hundreds of sources every day. They’re getting notifications from apps, scrolling on social media, watching TEDX talks, following influencers, listening to podcasts and registering for webinars. And if your PR firm is not leveraging every single way to reach your audience, consider Red Banyan.
Today, a multifaceted approach with a variety of digital tools and platforms is essential for effective communication with target audiences. By leveraging all available appropriate channels, we will help your businesses engage with consumers in real-time, fostering authentic interactions, powering reputation, and driving brand awareness.
If you don’t meet your audience where they are – someone else will. That’s a lot of places you need to be, all at once.
Let us help you get to them.
With international clients (including foreign governments) and international media contacts, we are adept at working around the world and with international press
Whether you want to get into the press or get out, Red Banyan builds and bolsters brands, crafts perceptions that become reality, influence public opinion and protects reputation and bottom lines.
Every client is different, each having different challenges and different goals. Understanding that, our process is collaborative, built around trust, and custom to you.
Once we understand what you want to accomplish, we utilize our experience in crisis management and strategic communications, and often both, to solve your business challenges and meet your goals.
We do our best work in complicated industries with nuanced messaging that demands creativity and strategic thinking. Our approach is to either…
Make the complex simple and understandable
Educate target audiences (and reporters) on the subtleties of the situation; i.e., creating the understanding that there are many shades of grey and not everything is black and white.
Some of our most successful engagements involve clients with both a positive PR story to tell and a crisis component inherent in their business.
