Our Approach to

STRATEGIC COMMUNICATIONS

It’s about crafting a clear, consistent, and compelling narrative that positions your brand as a thought leader, builds relationships with key stakeholders, and drives positive perception.

What is Strategic Communications?

A comprehensive approach that integrates insightful messaging, meticulous planning, and relentless execution across multiple channels and audiences to achieve organizational objectives.

Are You Ready to Explore the Crossroads of Messaging and Impact?

Whether you’re looking to enhance your brand reputation, launch a new product, build awareness for an existing one, elevate leadership, or navigate a challenging period, Red Banyan is here to help you achieve your unique communications goals.

“Red Banyan has played an essential role in creating a buzz around our products and helping us define and differentiate our brand. I have worked with a variety of agencies, but the insight, diversified skills, and level of commitment to our success truly set Red Banyan apart.”

Founder and CEO

WHAT WE DELIVER

Communications Strategy & Planning
Completing audits and situation analyses on competitors, influencers, key audience segments, and key stakeholders

Content Creation
Creating targeted, engaging and informative content for a variety of channels, including social media, forums, blogs, emails, annual reports and websites

Media Relations
Building and maintaining positive relationships with key media outlets to secure favorable earned media coverage

Thought Leadership
Elevating your brand’s position through strategic speaking engagements, quotes in target publications, Op-eds and opinion pieces with thought-provoking content directed towards your target audiences

Social Media Management
Developing and executing effective social media strategies to engage your audience, build brand awareness, and drive conversions

WE’RE IN THIS TOGETHER

Our process is built around objectives and collaboration. Our proprietary 90-day planning process assures we are in alignment and meeting goals. Then we get to work exceeding your expectations.

How We Elevate Your Message

When You Bring Us Onboard, We Will

Create goal-based strategies
Develop your communications plan
Meticulously execute the plan
Deliver results

Our Work Will Include Any or All the Following, Depending on Your Objectives

Situation analysis
Audit, analyses and report on competitors, influencers, key audience segments and key stakeholders

Content creation
Develop or solidify core messaging. Create engaging and informative original content for multiple channels, including social media platforms, forums, blogs and websites

Media relations
Build and maintain positive relationships with key media outlets to secure favorable coverage

Thought leadership
Elevate your brand’s position as an industry expert through strategic speaking engagements, interviews, Op-eds, podcast and stories in targeted publications

Social media management
Develop and implementing effective social media strategies to engage your audience, build brand awareness and drive engagement.

If your brand needs help with Crisis Communications or Crisis Prevention and Planning we will to that too.

DELIVERING RESULTS

Communications can play a significant role in meeting your business objectives. Developing single-minded messaging and then determining how best to put it to work is a critical first step.

Our Approach to​