Crisis Averted explores the unpredictable world of crisis communications management and the decisions that make or break a company’s future, guiding readers through the crisis PR process, sharing best practices and invoking shocking real-life examples.
In an entertaining and approachable style, Evan reflects upon decades of personal experience as a crisis management “fixer.”
Both in the book, and in his work at Red Banyan, Nierman encourages organizations and individuals to adopt his philosophy of “Press the Truth” – to aggressively tell their stories and therefore shape how the world perceives them.
