A common misconception among business owners is that public relations is just another marketing tool. It is much more.

All too often, executives who have recruited help from advertising and marketing firms overlook the numerous benefits that public relations can provide for their business. A savvy PR professional can help with media relations, social media, online reputation rehabilitation, strategic communications and crisis PR.

Public relations can do much more for your business than increase your media presence and boost your sales. Professionally executed PR counsel can build your brand’s reputation and position it strategically within your industry in a way that advertising and marketing would never be able to achieve.

Public relations professionals will foster valuable relationships with key influencers that communicate directly with your stakeholders. Whether they are industry experts, financial analysts, trendsetters or the reporters, these influencers have a unique ability to establish your brand as an industry leader and inspire or solidify public trust in your brand.

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PR helps tell your brand’s unique story, makes it relatable and relevant and sets you apart from the competition. It communicates your vision to current and potential customers creatively and in a way that generates brand loyalty.

Public relations is about sparking organic personal connections between your brand and the world. It doesn’t happen overnight. It takes time and effort. But unlike marketing and advertising, strategic PR provides long-term benefits that can fuel your business for years to come.

Public relations complements a company’s traditional marketing activities, can help mitigate crises that result when someone badmouths your brand and increases overall brand visibility.

Red Banyan’s team of public relations experts have the background and experience to help boost your brand’s recognition and relevance. We know what it takes to get you noticed, have established media contacts, and can coach you if you are uncomfortable speaking with the media.

Red Banyan’s crisis management experts can address spiraling disasters with speed and finesse and help correct any online reputation issues that occurred as a result.