A common misconception among business owners is that public relations is just another marketing tool. It is much more. All too often, executives who have recruited help from advertising and marketing firms overlook the numerous benefits that public relations can provide for their business. A...
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Any company or individual can find themselves in the midst of a full-blown public crisis, but panicking doesn’t help. Red Banyan’s social media and crisis communications experts handle PR emergencies regularly and know through experience that the outcome does not have to be grim. In addition to...
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Red Banyan CEO Evan Nierman was the featured guest on a recent DotCom Magazine Entrepreneur Spotlight Show, where he explained why it is so important to have a crisis management team on your side and shared some tricks of the trade. “Now is a time in...
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Red Banyan CEO Evan Nierman has been sharing insights with national media outlets on some of the hottest topics in the news.
Read moreFamous fashion designer Donna Karan and her fashion house DKNY have been under fire in recent weeks after the designer defended Harvey Weinstein amid allegations of his sexual misconduct. “It’s not Harvey Weinstein,” Karan said in an interview to The Daily Mail. “You look at everything...
Read moreRecent allegations of multiple instances of sexual harassment against movie mogul Harvey Weinstein have stirred up a firestorm of controversy. Numerous celebrities, including Angelina Jolie, Gwyneth Paltrow, Rose McGowan and Cara Delevingne have come forward sharing their own accounts of the allegedly abusive behavior by...
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On this blog, we often highlight stories of social media disasters, when a careless Facebook post or an erroneous link posted on Twitter lead to major PR crises for companies and individuals. Today, however, we’ll talk about a rare occasion when a mistake on social media produced a positive...
Read moreThe owner of a converted warehouse in Oakland, California, where a massive fire erupted on Friday, killing at least 36 people is now facing public outrage after his response to the tragedy on social media. On Saturday morning, the day after the fire, warehouse operator...
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Be it a social media scandal, a product recall or a natural disaster, crises pose serious threats to the financial, operational and reputational security of an organization. When an emergency hits, crisis communications experts spring into action to help protect an organization and its stakeholders and...
Read moreThe short answer to this question is yes. The success of many modern businesses depends on how well they are able to communicate with the media and the public. Whether you are launching a new product, commenting on a newsworthy development or dealing with an exploding PR crisis,...
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