CRISIS COMMUNICATIONS
Crisis Communications and Management has two distinct scenarios.
YOU ARE IN AN ACTIVE CRISIS SITUATION
When you are in a crisis, you need to act quickly with the help of crisis professionals at a crisis PR agency.
Drawing on their unique skillset and extensive experience, they will guide the strategy and take immediate action with the press, in social media, and with stakeholders to control and mitigate the crisis.
If you are currently in a crisis situation, contact us now, as speed is an essential component to framing the narrative and taking control.
"Red Banyan has been absolutely incredible during this stressful period of time for our entire family. We have been so impressed with your entire team and know that you will all be a continued resource for us as we navigate the days and months ahead."
CRISIS PREVENTION AND PLANNING
Crisis management and crisis communications refer to the plans activated in emergencies to respond to unexpected threats and prevent disasters. Having a well-thought-out crisis communications plan can protect your business from the unexpected, and Red Banyan can assist your organization in creating such a plan to ensure readiness for any scenario.
BEST PRACTICES
At Red Banyan, we understand that a successful crisis communications plan must address planning, people, and practice.
An effective crisis communications plan centers around a core message that summarizes your organization’s values, culture, and operations. If your company lacks an established “core message,” our crisis PR experts will work with your staff to create one. The plan should also outline the names and responsibilities of key crisis plan players, ensuring everyone knows their roles when an emergency occurs. We can assist you in selecting the right individuals for these roles to ensure successful crisis management.
SOCIAL MEDIA and CRISIS MANAGEMENT
In a crisis situation, social media is a critical communication channel. Whether in a planning mode or in an active crisis, Red Banyan will create a social media crisis action plan to position you or your organization appropriately, whatever the situation.
We will also help you develop a social media policy that provides direction on how to engage with social media platforms on an ongoing basis, a proactive measure that many organizations take the time to develop and implement.
Our social media experts will provide guidance on how to monitor online posts about your organization and your employees, including your executive team, and how to respond to both positive and negative reviews. Tailored alerts will keep you informed if any negative content about your brand is posted online.
Depending on your objectives, our PR team also can help you enhance social media engagement across all platforms, delivering results that will elevate your online profile. We also have experts to guide and educate your organization on the dos and don’ts of social media, ensuring the best chance for online success.
When you bring a crisis management agency on board, their crisis response experts will ensure your organization is exceptionally prepared to handle communications resulting from all kinds of situations– whether you are in an active crisis or you have made the important decision to plan ahead.
In a crisis situation, social media is a critical communication channel. Whether in a planning mode or in an active crisis, Red Banyan will create a social media crisis action plan to position you or your organization appropriately, whatever the situation.
We will also help you develop a social media policy that provides direction on how to engage with social media platforms on an ongoing basis, a proactive measure that many organizations take the time to develop and implement.
Our social media experts will provide guidance on how to monitor online posts about your organization and your employees, including your executive team, and how to respond to both positive and negative reviews. Tailored alerts will keep you informed if any negative content about your brand is posted online.
Depending on your objectives, our PR team also can help you enhance social media engagement across all platforms, delivering results that will elevate your online profile. We also have experts to guide and educate your organization on the dos and don’ts of social media, ensuring the best chance for online success.
When you bring a crisis management agency on board, their crisis response experts will ensure your organization is exceptionally prepared to handle communications resulting from all kinds of situations– whether you are in an active crisis or you have made the important decision to plan ahead.
"In one of the most stressful times of my career, Red Banyan was there to get us through a cancel culture attack. They're a professional & understanding team who helped us tremendously. Our company brand was at stake, their strategy & guidance were invaluable from start to finish.”
"I retained the firm because my business and my personal reputation were being unfairly attacked in the media. Red Banyan fought for us and ensured that our side of the story got out. I recommend Red Banyan wholeheartedly and thank them for everything they did for us.”