Perception is reality, especially when it comes to your company’s image. Do you know how you look to outsiders? Red Banyan’s reputation rehabilitation experts know how important an organization’s image can be! Do you know what people are saying about your brand online? Do you...
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Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
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A common misconception among business owners is that public relations is just another marketing tool. It is much more. All too often, executives who have recruited help from advertising and marketing firms overlook the numerous benefits that public relations can provide for their business. A...
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Red Banyan is thrilled to announce that Matt Franzblau has joined our stellar team in the Ft. Lauderdale office. As Senior Account Executive, Matt will primarily oversee promotion of Israel’s Sheba Medical Center, one of the world’s top 10 hospitals. Read our press release below for...
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Crisis management insights from Red Banyan CEO Evan Nierman were recently published in entertainment-focused news site Drew Reports News. In the interview, Nierman shares his perspective as a crisis expert on how Ellen DeGeneres can save her show following allegations of a toxic workplace environment....
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Allegations of wrongdoing at The Ellen Show have dominated the headlines for weeks. Yet one key voice was noticeably missing from the story – that of Ellen DeGeneres herself. When Ellen finally did apologize, her written words fell flat. She waited too long, and she...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. Speaking with CNN on the matter, Red Banyan’s Evan Nierman *gave...
Read moreCrisis Burning Man festival organizers had to act quickly after a 41-year-old man broke through two layers of security and jumped straight into the flame during the iconic “Man Burn” ceremony on Saturday night. After being pulled from the fire by Black Rock City firefighter...
Read moreNational mobile carrier Sprint came under fire this week after it released an ad on Tuesday, in which one of its customers referred to the company’s rival T-Mobile as “ghetto.” The video called “Sometimes the truth hurts,” was part of Sprint’s “Listening Tour,” headed by...
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