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tag archive: Florida crisis PR

Matt Franzblau Joins Leading International PR Firm Red Banyan as Senior Account Executive

Red Banyan is thrilled to announce that Matt Franzblau has joined our stellar team in the Ft. Lauderdale office. As Senior Account Executive, Matt will primarily oversee promotion of Israel’s Sheba Medical Center, one of the world’s top 10 hospitals. Read our press release below for...

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Red Banyan CEO on the One Thing Ellen Needs to Do to Save Her Job

Crisis management insights from Red Banyan CEO Evan Nierman were recently published in entertainment-focused news site Drew Reports News. In the interview, Nierman shares his perspective as a crisis expert on how Ellen DeGeneres can save her show following allegations of a toxic workplace environment....

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Ellen’s Crisis PR Strategy – Or Lack Thereof

Allegations of wrongdoing at The Ellen Show have dominated the headlines for weeks. Yet one key voice was noticeably missing from the story – that of Ellen DeGeneres herself. When Ellen finally did apologize, her written words fell flat. She waited too long, and she...

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Red Banyan CEO in Forbes with Five Steps To Use Social Media For Crisis Management

Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis.   Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....

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Evan Nierman on CNN: Celebs in College Scandal Face Long Road to Redemption

The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. Speaking with CNN on the matter, Red Banyan’s Evan Nierman *gave...

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Case Study: Burning Man Organizers Respond to Crisis After Man Dies in Flames

Crisis Burning Man festival organizers had to act quickly after a 41-year-old man broke through two layers of security and jumped straight into the flame during the iconic “Man Burn” ceremony on Saturday night. After being pulled from the fire by Black Rock City firefighter...

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Sprint’s Controversial Ad Puts the Brand under Fire

National mobile carrier Sprint came under fire this week after it released an ad on Tuesday, in which one of its customers referred to the company’s rival T-Mobile as “ghetto.” The video called “Sometimes the truth hurts,” was part of Sprint’s “Listening Tour,” headed by...

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RBG’s Evan Nierman Speaks at the 2016 International Crisis and Risk Communication Conference

Red Banyan Group Founder and Principal Evan Nierman appeared as a featured speaker at the 2016 International Crisis and Risk Communication Conference in Orlando, FL last week. In his session titled “Opportunity to Shine: How PR Crises Actually Help Companies and Organizations,” Evan shared his insight and...

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3 Things PR Pros Need to Know for Effective Media Pitching

Pitching has always been a cornerstone in the art of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. But besides actually having a story to pitch, there...

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Lionel Messi and UNICEF Score Positive Wave of Press by Fulfilling an Afghan Boy’s Dream

Murtaza Ahmadi is a 5-year-old Afghan boy who became a worldwide sensation after he was photographed wearing a Lionel Messi jersey made from an old blue striped plastic bag. After the images of the boy who couldn’t afford a real soccer jersey surfaced online, the...

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