Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
Read more
The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. Speaking with CNN on the matter, Red Banyan’s Evan Nierman *gave...
Read moreCrisis Burning Man festival organizers had to act quickly after a 41-year-old man broke through two layers of security and jumped straight into the flame during the iconic “Man Burn” ceremony on Saturday night. After being pulled from the fire by Black Rock City firefighter...
Read moreNational mobile carrier Sprint came under fire this week after it released an ad on Tuesday, in which one of its customers referred to the company’s rival T-Mobile as “ghetto.” The video called “Sometimes the truth hurts,” was part of Sprint’s “Listening Tour,” headed by...
Read moreRed Banyan Group Founder and Principal Evan Nierman appeared as a featured speaker at the 2016 International Crisis and Risk Communication Conference in Orlando, FL last week. In his session titled “Opportunity to Shine: How PR Crises Actually Help Companies and Organizations,” Evan shared his insight and...
Read morePitching has always been a cornerstone in the art of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. But besides actually having a story to pitch, there...
Read moreMurtaza Ahmadi is a 5-year-old Afghan boy who became a worldwide sensation after he was photographed wearing a Lionel Messi jersey made from an old blue striped plastic bag. After the images of the boy who couldn’t afford a real soccer jersey surfaced online, the...
Read moreThere exists a misconception among many business owners that public relations is just another marketing tool. “We already have great advertising and very robust sales, so we don’t really need PR help,” is a common explanation of why many companies do not include PR services...
Read moreRed Banyan Group continues to expand its Washington, D.C. office with the addition of Jodie Singer as Account Executive. In her new role, Jodie will prepare and execute a variety of strategic communications initiatives and public relations campaigns for a number of the agency’s clients....
Read moreThe Washington Times recently published an article by Red Banyan Group’s Founder and Principal Evan Nierman, where the communications expert shared his unique insight and takeaways from the Lamar Odom story that has taken the national news media by storm in recent weeks. In a...
Read more