International crisis PR agency Red Banyan is delighted to announce that it has added Caroline Nesbit to its Washington D.C. office where she will work as an Account Coordinator. Nesbit will provide communications support to clients through content creation, research, and media relations. Nesbit is a graduate...
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Perception is reality, especially when it comes to your company’s image. Do you know how you look to outsiders? Red Banyan’s reputation rehabilitation experts know how important an organization’s image can be! Do you know what people are saying about your brand online? Do you...
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Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
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Red Banyan is delighted to announce it has hired Mark Sachs as the agency’s Director of Client Engagement. He will work out of the agency’s Fort Lauderdale office. Sachs, who worked 10 years as director at the American Israel Public Affairs Committee, will head the...
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What do you do if your company is rocked by a corporate scandal? How do you recover from the negative blowback from the unsavory publicity and the ugly shadow that casts everything in a gloomy pall? Let’s face it – mistakes happen. It’s part of...
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Tailoring content to provide value is what content marketing is all about. PR companies like Red Banyan that specialize in media relations create interesting, useful original content that attracts customers, stirs press interest or simply turns heads. The result engages a brand’s target audience and...
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Crises are unpredictable and can happen at any time. How you respond in an emergency can make or break your business. Do you have a crisis response plan in place or will you have to come up with a plan of action on the fly?...
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Choosing a spokesperson for your organization or business is an important decision. You need someone who is cool under pressure, quick to respond to media queries and able to connect with all relevant stakeholders. During a crisis, the spokesperson becomes the face of your company,...
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A common misconception among business owners is that public relations is just another marketing tool. It is much more. All too often, executives who have recruited help from advertising and marketing firms overlook the numerous benefits that public relations can provide for their business. A...
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What would you do if your organization or business was targeted by a social media attack, smear campaign or something even more damaging? After someone spray-painted swastikas and racially charged words on an exterior wall of The Florida Holocaust Museum in St. Petersburg, FL, museum...
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