Politicians and celebrities seem to get passes every day for reprehensible behavior. Is it a reflection of a “shameless” society? Red Banyan CEO Evan Nierman discusses this troubling dynamic in a recent article in The Hill entitled “Shameless Politicians Reflect a Shameless Society.” In the...
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Red Banyan is happy to announce it has hired Micaela Stevens as an Account Executive in its growing Los Angeles office. Stevens will provide support for the firm’s crisis response team, with a wide range of skills that include media relations, research, community engagement and content...
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When disaster strikes, it can be easy to panic. But when it comes to your personal or professional reputation, there is too much at stake these days to react without thinking. Take time to gather your thoughts and take control of the narrative if possible. Red...
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When a company or an organization has an important announcement to make, it needs to share that information in the most effective way. But all too often the company CEO or another employee is not the best person for the job. Selecting a company spokesperson...
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Red Banyan is delighted to announce it has hired Nikolaj Leszczynski as an Account Coordinator in its LA office, growing its presence on the West Coast. Nikolaj will serve a variety of clients by producing original content, pitching stories, and helping execute strategic communications for...
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In the wake of the COVID-19 pandemic, working remotely has become a viable, if not widely available option. Companies once averse to the idea of employees working from home have embraced the concept and thrived. Adopting a remote workplace also gives employers immediate access to...
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When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization? By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...
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By Evan Nierman As horrifying images of carnage caused by Russia’s ruthless shelling of Ukraine are beamed around the world, a defiant President Volodymyr Zelensky finds himself fighting for Ukraine’s future on two definitive fronts. His fiercely patriotic and heavily outgunned military is bravely holding...
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When Red Banyan CEO Evan Nierman appeared on national TV to discuss the fallout from the Will Smith smack seen around the world, the seasoned PR pro had no idea he was setting himself up for a bit of a smackdown himself. As cameras rolled...
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Do you know what to do when the online buzz about your brand gets ugly? Red Banyan CEO Evan Nierman, a global crisis PR expert, knows how important quick action can be. To avoid a reputation crisis, you need to get ahead of online mobs...
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