Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
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Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
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Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
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When it comes to crisis response mitigation, nothing works better than being prepared. Having a crisis plan in place before you need one is the best way to come out on top when an emergency strikes. It is a key concept in crisis communications. Proactive damage...
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By Mark Sachs, Director of Client Engagement “If a culture is open and honest about mistakes, the entire system can learn from them. That is the way you gain improvements.” Dr. Gary Kaplan, CEO Virginia Mason Health System In my last blog, Apologies and the Future of Failure,...
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By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
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Actor Alec Baldwin made a huge crisis communications gaffe by claiming he would “never point a gun at someone and pull the trigger” during a recent interview with ABC news anchor George Stephanopoulos, Red Banyan CEO and Evan Nierman told Leland Vittert on NewsNation’s “On...
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Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
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Public relations is key to getting news out about your small business or startup, but not every company has room in their budget to hire a professional PR agency when they first open their doors for business. PR is a great way to increase your...
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By Robbin Lubbehusen Companies that hired remote workers during the COVID-19 pandemic have discovered that remote workers provide added value, greater perspective and more flexibility. They also require more work. The pros, however, far outweigh the cons. Companies that once resisted remote hiring are now...
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