Two of Red Banyan’s top crisis PR executives have written a new book on cancel culture that is slated for release on April 11, 2023. Red Banyan Founder and CEO Evan Nierman and Red Banyan Senior Vice President of Client Success Mark Sachs co-authored the book.

“The Cancel Culture Curse: from Rage to Redemption in a World Gone Mad” will be the first book to define the cancel culture phenomenon and outline its core elements. The book explores the troubling dynamic of cancel culture and why it can be so destructive.

Read the entire press release here.

The Cancel Culture Curse – New Book with First-Ever Definition of Cancel Culture and Its Core Elements – to Hit Shelves April 11, 2023.


Global crisis communications and cancel culture expert Evan Nierman and his colleague Mark Sachs today announced that their new book The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad, will be released on Tuesday, April 11, 2023. In a groundbreaking first, the authors identify the core elements of cancel culture and build a convincing case against this fundamentally un-American phenomenon.

In the seconds it takes to make one regrettable social media post—or wind up on the wrong side of a false accusation or misunderstanding—reputations, relationships, and careers are destroyed.

Have we entered an era when people cannot make mistakes, where no apology or change of heart can ever deliver forgiveness? Making a comeback used to be a celebrated American ideal, but have the roads to redemption been permanently blocked by internet mobs seeking vengeance?

Authors Nierman and Sachs tackle these and other thought-provoking questions in their highly anticipated book, which identifies the six essential elements that separate instances of cancel culture from typical PR crises.

In another first, Nierman and Sachs coin a new term – “cancel vulture” – to describe people who thrive upon making all mistakes permanent, shutting down debate, and picking apart those who are left to die on the side of the Internet highway.

The book features a variety of fascinating case studies and interviews with well-known victims of cancel culture, including Peter Boghossian, Mumford & Sons Co-Founder Winston Marshall, and “San Francisco Karen,” among others. They share best practices and offer guidance for what to do if you or those you know find themselves the target of a cancel culture mob.

“Put simply, this is a book that matters,” says the preface of the book. “Because if you think that cancel culture affects only large corporations or A-list celebrities then think again. In fact, it is the average person who is most at risk. Every single human being that walks the planet makes mistakes and is therefore in danger of being struck down by cancel culture. This is true for individuals from every background imaginable, and for organizations across all industries.”

“In clear, easy to understand prose, The Cancel Culture Curse is the definitive guide to the malignant phenomenon that’s come to characterize modern American life,” said Peter Boghossian, founding faculty, University of Austin. “If you want to learn about cancel culture and make a contribution to eliminating this uniquely idiotic and toxic social ill, this is the book for you.”

“The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad” is available for pre-order here: and will be available wherever books are sold on April 11, 2023. The Cancel Culture Curse is published by Skyhorse Publishing Inc., distributed by Simon & Schuster.

For media interviews and speaking opportunities with Evan Nierman, please contact James DeMarco at

About Evan Nierman
Evan Nierman is a crisis management expert and author who serves as the Founder and CEO of Red Banyan, a globally renowned public relations firm. Over his two decades working in strategic communications, Evan has guided celebrities, business executives, household brands, and even presidential candidates through complex high-stakes situations and has become a trusted resource whose expertise is regularly tapped by the media. In his previous highly acclaimed book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, Nierman offered readers a peek-behind-the-curtain into the unpredictable world of crisis management and the tough decisions that leaders make at a moment’s notice that can make or break an organization’s future.