When a reporter calls to talk, saying “no comment” can be the easy way out. But from a strategic communications standpoint, failing to comment is not always the best way to go. Red Banyan CEO Evan Nierman discusses the misconstrued power of “no comment” in a recent article in YEC/Forbes.

When someone replies with “no comment,” they are relinquishing their power to steer the narrative in their organization’s favor. Even worse, they may be handing that power over to someone on the other side who will get their version of the facts on the record first.

The court of public opinion is powerful and should not be overlooked, Evan notes in the article. He also reminds us that reporters need answers, and when decline to comment, a reporter is likely to go elsewhere and convince someone else to talk.

Read the entire YEC/Forbes article here.