Having a team of trained crisis PR pros in place who can implement your crisis communications plan in an emergency is essential to surviving a crisis with minimal impact.

Organizations that don’t have the essential tools in their toolbox to handle an emergency may find themselves scrambling when a disaster strikes. Red Banyan CEO Evan Nierman explains in a Fast Company article why having a crisis communications team in place matters.

Assembling a crisis team is the first step in disaster preparation, and having the right people in the right jobs can mean the difference between success and failure.

In the article, Evan explains why making it work all comes down to careful planning. Evan notes that company leaders who plan ahead can facilitate a more positive crisis response by training the right people for the right jobs. Read the entire article here.