You may have heard the phrase “content is king” but do you have any idea what it means or why it could matter to your business? Content is a marketing strategy that relies on storytelling to attract, retain and engage potential customers by sharing information about...
Read more
The value of media training best practices cannot be overstated, especially in today’s fast-paced and constantly evolving media landscape. Being prepared for any potential media interaction is crucial for individuals and organizations alike. One of the most important aspects of media training is learning how...
Read more
Red Banyan is delighted to announce that Maria Coder in New York has been promoted to Strategic Communications Director. Coder is in charge of one of the largest clients in Red Banyan history. She also oversees a variety of client accounts and provides input for...
Read more
When your business has some interesting news, you probably want to share it with the media so you can get the story out in front of the public. But if you’ve never worked with reporters, figuring out how to get news coverage can be a...
Read more
Red Banyan Founder and CEO Evan Nierman explains in PR on the Go how public relations can help a new business establish a robust image. “PR is the way for an early-stage business to dramatically reshape the way people think of them—both now and for...
Read more
Having a team of trained crisis PR pros in place who can implement your crisis communications plan in an emergency is essential to surviving a crisis with minimal impact. Organizations that don’t have the essential tools in their toolbox to handle an emergency may find...
Read more
When Red Banyan CEO Evan Nierman appeared on national TV to discuss the fallout from the Will Smith smack seen around the world, the seasoned PR pro had no idea he was setting himself up for a bit of a smackdown himself. As cameras rolled...
Read more
While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
Read more
When it comes to crisis response mitigation, nothing works better than being prepared. Having a crisis plan in place before you need one is the best way to come out on top when an emergency strikes. It is a key concept in crisis communications. Proactive damage...
Read more
What do you do when your business or brand is the target of an online social media attack? Crisis PR expert Evan Nierman discusses options in a recent Fast Company article entitled, “How to ensure social media helps, not hurts, during a crisis.” Evan is the...
Read more