Social media has become a critical communications hub for businesses, providing an easy way to distribute information and content to customers worldwide. It also provides excellent opportunities for networking, business development and brand promotion. To leverage social media successfully, you need a tailored strategy that...
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In a recent article in PR News, the communications industry’s top publication, Red Banyan’s Evan Nierman offers a CEO’s perspective on the challenges businesses often face in addressing diversity and inclusion in the workplace. PR News interviewed educators, business owners and executives on issues surrounding...
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Red Banyan is excited to announce that our longtime team member Pamela Armstrong was recently promoted to Director of Accounts. In Pamela’s six years as an Account Executive, and later, as a Senior Account Executive at the agency, she has continuously delivered outstanding results for...
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Leading crisis PR and strategic communications agency, Red Banyan recently expanded its growing team of seasoned communications experts with the hiring of Melissa Ayluardo as Senior Social Media Manager. Joining the agency’s South Florida office, Melissa will be responsible for developing and executing effective social media strategies...
Read moreWarby-Parker, an American eyewear company, recently made headlines and got tons of earned media coverage by simply being smart and creative on social media. Montana republican candidate for the House of Representatives Greg Gianforte allegedly body slammed Guardian reporter Ben Jacobs at an event last...
Read moreCoffee chain Starbucks has been at the center of attention over the past week. All because of a weird colorful and calorie-dense new drink called the Unicorn Frappuccino. Available only from April 19 to April 23, the Unicorn Frappuccino became an instant sensation, generating a...
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In just over two months since the beginning of 2017, ride-sharing platform Uber has somehow managed to involve itself in years’ worth of public relations scandals. First, there were allegations of sexual harassment from former Uber engineer Susan Fowler. Then, a surge pricing controversy and #deleteUber campaign cost...
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In the age of social media, when everything is blogged, tweeted, posted and shared online, has traditional public relations become obsolete? Can’t modern businesses forgo traditional media altogether and start using social media exclusively to help build their brands and communicate with their stakeholders? The short answer to this question...
Read moreAmerican luxury car brand Cadillac made a huge splash in the sea of PR crises over the weekend, after a casting call for one of its commercials tried to recruit members of the white nationalist alt-right movement. The Cast Station, a film and TV casting...
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As the Public Relations industry continues to grow and evolve, the roles and skillsets of PR practitioners evolve with it. So what does it take to be successful in a PR career these days? To find out, we’ve asked all of the Red Banyan Group team members to list...
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