Photo caption: Prof. Yitshak Kreiss, Director General of Israel’s Sheba Medical Center, Tel HaShomer (a Red Banyan client) meets with Bahraini Foreign Minister Sheikh Khalid bin Ahmed bin Mohammed Al Khalifa at the ‘Peace to Prosperity’ summit. (Photo credit: Sheba Medical Center) In a South Florida...
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In a recent article in The South Florida Sun Sentinel, Red Banyan CEO Evan Nierman offered a crisis management expert’s perspective on errors by the Florida Department of Health regarding false positivity rates of COVID-19 in children. Sun Sentinel’s David Fleshler interviewed experts in health, government...
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The Red Banyan team is humbled by the opportunities we’ve had over the past couple of weeks to help our clients share their expertise in the press. Despite severe disruptions in newsrooms and across all businesses globally our team has continued to provide interesting and thought-provoking...
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Social media has become a critical communications hub for businesses, providing an easy way to distribute information and content to customers worldwide. It also provides excellent opportunities for networking, business development and brand promotion. To leverage social media successfully, you need a tailored strategy that...
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In a recent article in PR News, the communications industry’s top publication, Red Banyan’s Evan Nierman offers a CEO’s perspective on the challenges businesses often face in addressing diversity and inclusion in the workplace. PR News interviewed educators, business owners and executives on issues surrounding...
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Red Banyan is excited to announce that our longtime team member Pamela Armstrong was recently promoted to Director of Accounts. In Pamela’s six years as an Account Executive, and later, as a Senior Account Executive at the agency, she has continuously delivered outstanding results for...
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Leading crisis PR and strategic communications agency, Red Banyan recently expanded its growing team of seasoned communications experts with the hiring of Melissa Ayluardo as Senior Social Media Manager. Joining the agency’s South Florida office, Melissa will be responsible for developing and executing effective social media strategies...
Read moreWarby-Parker, an American eyewear company, recently made headlines and got tons of earned media coverage by simply being smart and creative on social media. Montana republican candidate for the House of Representatives Greg Gianforte allegedly body slammed Guardian reporter Ben Jacobs at an event last...
Read moreCoffee chain Starbucks has been at the center of attention over the past week. All because of a weird colorful and calorie-dense new drink called the Unicorn Frappuccino. Available only from April 19 to April 23, the Unicorn Frappuccino became an instant sensation, generating a...
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In just over two months since the beginning of 2017, ride-sharing platform Uber has somehow managed to involve itself in years’ worth of public relations scandals. First, there were allegations of sexual harassment from former Uber engineer Susan Fowler. Then, a surge pricing controversy and #deleteUber campaign cost...
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