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You may have heard the phrase “content is king” but do you have any idea what it means or why it could matter to your business? Content is a marketing strategy that relies on storytelling to attract, retain and engage potential customers by sharing information about what your business offers that is different from all others. Content can be used to shape an image, tell a story, increase sales revenues and provide added value.

It’s all about shining a light on your company and showcasing what it has to offer. The phrase implies that unique, high-quality, interesting and relevant content contributes significantly to the success of companies on the internet. The thinking is simple – if you can interest people in your business or products through relevant content, your business will gain more customers and grow organically.

Getting your company’s name into the public eye can be a challenge. Content writing can help by highlighting your products and services and explaining why you are superior to the competition. Content marketing is a great way capture the interest of potential customers and keep them interested by sharing stories about your business or services so they will want to find out more. Red Banyan’s team of content writing experts can provide your business with the kind of writing support it needs.

Why Content Marketing Matters

Content marketing is a great way to share information about your business, but most importantly, it is a great way to drive traffic to your website. Increasing customer interest in your business is what content marketing is all about. Content marketing will help you get your business’s brand name out there and drum up excitement about your products and services. 

By increasing traffic to your company website, you can increase revenues and sales. If the content you create tells a compelling story, you can grow your reach and connect with new customers who may have previously seemed out of reach.

Posting content on your website is advantageous in a variety of ways. Posting fresh content for SEO matters because Google uses the “freshness” of your pages as a factor in its algorithm to determine search engine rankings. So new content can help your business website rank higher with the search engines. 

If you post regularly on a specific topic, you can showcase new information, new angles, or highlight new products to keep your posts interesting and informative. You can also gain recognition as a subject matter expert on topic that you post regularly about. Content marketing can influence the way your product and services are viewed.

Website Content Creation

Content marketing can establish your CEO as a subject matter expert and thought leader in effect reinforcing your company’s position as an authority. Savvy content marketing relies on telling compelling stories that move customers to act so the type of content you upload to your website matters.

Good content marketing gives readers all the information they need to make a decision. If you consistently provide useful and authoritative information on your website, you company website can become a go-to source. Done properly, quality content marketing stirs interest in your band and helps businesses claim a larger share of the market.

Content marketing can provide answers to readers’ questions and help your business build trust, develop relationships, improve conversions, and generate leads. Content markets attract and retain their audience through the sharing of relevant articles, videos, podcasts and other media. These different mediums keep your brand relevant and top of the mind, so consumers think of you when they are ready to make a purchase.

Content marketing opens up the conversation with your target audience and keeps it fresh, relevant and

engaging. Different forms of written content include blogs, SEO articles, white papers, eBooks, emails and social media posts.

Social Media Content

An important component of content marketing is social media marketing, which involves a variety of written types of content; imagery such as infographics and GIFs; podcasts and audiobooks; and video animations, webinars and talking heads.

Sharing this content on different social media channels promotes your brand and also drives traffic to website-based content like blogs. Links to thought leadership articles can also be shared on social media, as well as press releases on company news, new hires or any other kind of interesting business-related news. High-quality content will help your business stand out as an authoritative thought leader, grow your subscribers and email list, increase website traffic, keep customers engaged and generate revenue.

Keywords are another way to elevate your stance on social media: writing content that contains keywords relevant to your brand will help ensure your company’s name turns up in a keyword search about that topic. By creating content around those keywords, your articles are more likely to turn up in keyword searches about the topic.

Video clips that entertain and inform are one of the best ways to share information about your brand. Whether the videos are silly or serious, video content is definitely king. 

How Content Drives Business

Your target audience will embrace content that educates and informs. Users who need answers will begin turning to your website for information if you post useful content that is informative and easy to access. Providing useful information is a sure-fire way to grow your target audience.

Link to original sources to demonstrate authority and credibility and your standing as an authority will be further enhanced. Continuously hone your content marketing skills to stay abreast of new trends.  

Frequently Asked Questions

1. What is content marketing?

Content marketing is the proven practice of generate interest in a business and its products/services by creating value for customers through engaging and informative content. As a marketing practice that spans traditional and digital channels, content marketing is an integral component of any successful marketing organization.

2. Why is content marketing important?

Content is the foundation of just about every type of online customer interaction. From search and discovery through consideration and on to conversion, content helps consumers make decisions. Content marketing helps brands maximize their return on investment in content by ensuring that each content asset—whether a blog post, email, article, infographic, video, or any other format—reaches the most receptive and relevant audience.

3. What are some different types of content marketing?

Content marketing includes blog posts, infographics, videos, eBooks, case studies, checklists, testimonials and reviews and influencer marketing