Whether you are considering a run for political office or need help with a political campaign, the political PR and crisis communications experts at Red Banyan can help you navigate complex political landscapes to ensure your efforts point you in the right direction. 

Our staff of seasoned PR consultants has decades of experience in public relations and political crisis PR. Our team knows how to guide political candidates and steer campaigns around hot button topics that can become landmines without the proper handling.

In an era where critics are quick to err on the side of outrage, it is essential to proceed with caution and carefully calibrate the way in which your messaging may be received. 

You must be ready to respond should the need arise. Handling a political crisis is even more difficult in a time of  extreme polarization, ramped up scrutiny and hesitancy by some organizations to voice their beliefs and values. The need for accurate, honest communications has never been more important.

How to Communicate Effectively During Elections

Red Banyan’s team of political crisis PR consultants will help you outline a crisis management strategy that is clear, effective and informative. The world of politics can be complex and confusing, which is why Red Banyan’s political consultants can provide valuable PR advice and guidance. 

Our political PR experts will teach you how to communicate directly with your target audience with messages that are engaging, informative and guaranteed to draw an appropriate response. 

Our social media experts will show you how to use social media platforms so you can get your news out fast while remaining in control of the narrative. In addition, we will teach you how to audit your social media accounts, so you are aware of what is being said about your campaign at all times.

Develop a Plan Before a Crisis Happens

One of the key principles of crisis communications is plan ahead so you are prepared when disaster strikes. The same principle applies to political crisis PR: create a crisis communications plan ahead of time so you know what to do, what to say and who to contact when a crisis occurs. 

In politics, as in any other field, it is also important to designate a spokesperson and train that individual to deal with the media. 

Many aspiring politicians and seasoned politicians are uncomfortable or simply unprepared to answer tough questions on-camera. The media relations experts at Red Banyan can help you outline a customized crisis communications plan and then train someone to be your spokesperson and answer questions from the press. 

Communicate Positives, Not Just Negatives or Issues

When dealing with the media in the midst of a political campaign, it is important that your messaging be informative and positive. Focusing solely on negative issues as they relate to an opponent does not allow you to highlight your strengths and abilities.

The PR experts at Red Banyan will teach you how to use your messaging to connect in a positive way with your constituents by relaying what you can do for them and how your election to political office would be of great benefit to them. 

Our political PR professionals will also highlight your experience, abilities, community service and goals in emails, blogs, social media posts and videos so you are connecting with stakeholders in a variety of positive ways.

Controversies over ballots, elections and political parties can morph into monstrous disasters. The political crisis PRprofessionals at Red Banyan will help you steer the conversation in a direction that answers questions and tamp down outrage so you can convey the right message at the right time.

What Steps Have You Taken to Ensure Transparency?

Honesty is the best policy, as the saying goes, and it is essential to be transparent. Whether you are running for office or managing a political campaign, you must tell the truth to ensure transparency. Political campaigns that are cloaked in secrecy draw suspicion and raise questions. 

Red Banyan’s social media experts will make sure you take control of the narrative and keep your messaging on track, so things never spiral out of control on social media or are misconstrued. The truth always comes out, so it is important to be upfront from the start. If you make a mistake, own up to it, correct the problem and move on.

Manage Expectations

Political public relations matters because it helps candidates and campaigns achieve much-needed political exposure. Red Banyan’s political PR experts can help you organize press conferences, political debates and other community events. 

Our PR professionals can write speeches for you and serve as your media liaison if you do not want to deal with the press yourself. We can also help you prepare for interviews so you are ready for anything a reporter might ask.

Good PR tactics can actually help dismantle a PR crisis by getting the right information out to the appropriate parties so you can debunk incorrect information.

How to Navigate a Political Crisis 

The political PR professionals at Red Banyan have the experience and know-how to help aspiring political candidates who are seeking office or those involved in political campaigns achieve their goals and stand out from the crowd. 

Our team of political crisis PR professionals can monitor your social media, create a crisis communications plan and an overall communications strategy so you are ready prepared for the worst and ready for the best.