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Ted Cruz must accept responsibility for thoughtlessly jetting to sunny Cancun in the midst of a cold weather crisis if he wants to recover from his South of the Border blunder, Red Banyan CEO Evan Nierman wrote in a recent Op Ed published in The Hill.

Evan is an expert in high-stakes crisis PR and celebrity PR with decades of experience in the industry. In the article, Evan suggests Cruz quit characterizing the Mexico getaway as a family outing and admit he made a huge mistake leaving town while his fellow Texans suffered in the extreme cold. Cruz’ best path to salvation is to start helping his constituents with their storm-related woes instead of criticizing political opponents, Evan notes.

Evan’s media savvy and extensive crisis communications experience has made him a popular source with reporters seeking comments on crisis PR.