Choosing a spokesperson for your organization or business is an important decision. You need someone who is cool under pressure, quick to respond to media queries, and able to connect with all relevant stakeholders. During a crisis, the spokesperson becomes the face of your company,...
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We have two main kinds of clients at Red Banyan: those who want to be in the press and those who want to get out of the press. If you need a story publicized or want to shine some light on a community project, Red...
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Red Banyan is thrilled to announce the hiring of Jenrey D. Jacobs as Senior Executive Assistant. Jenrey will support Red Banyan’s wide variety of effective communications work and handle logistics for the leadership team. Read our press release for more information, here. FORT LAUDERDALE, FLA....
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Ted Cruz must accept responsibility for thoughtlessly jetting to sunny Cancun in the midst of a cold weather crisis if he wants to recover from his South of the Border blunder, Red Banyan CEO Evan Nierman wrote in a recent Op Ed published in The Hill....
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Any company or individual can find themselves in the midst of a full-blown public crisis, but panicking doesn’t help. Red Banyan’s social media and crisis communications experts handle PR emergencies regularly and know through experience that the outcome does not have to be grim. In addition to...
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Social media users who post without thinking create the kind of online disasters Red Banyan CEO Evan Nierman handles every day. Forbes recently featured Evan’s common sense approach to social media in an article that explores the “cancel culture” phenomenon and the kind of online disasters...
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While many in the national media slammed the PR industry for sloppiness after actress Tanya Roberts was mistakenly reported dead, Red Banyan CEO Evan Nierman’s view of the situation set him apart. TheWrap recently featured Evan’s unique insights into the debacle, in which the publicist who...
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Red Banyan CEO Evan Nierman was recently interviewed for the President Experience Podcast to discuss the importance of crisis management as a workplace initiative. He shared his knowledge with host Kiné Corder on how businesses can respond to crises ranging from an international pandemic to...
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In his latest op-ed in The Hill, Red Banyan CEO Evan Nierman offers a crisis communicator’s perspective on Acting Navy Secretary Thomas B. Modly’s recent remarks that prompted swift calls for his resignation. Modly addressed the crew of the USS Theodore Roosevelt whose captain, Brett...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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