Social media users who post without thinking create the kind of online disasters Red Banyan CEO Evan Nierman handles every day. Forbes recently featured Evan’s common sense approach to social media in an article that explores the “cancel culture” phenomenon and the kind of online disasters...
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While many in the national media slammed the PR industry for sloppiness after actress Tanya Roberts was mistakenly reported dead, Red Banyan CEO Evan Nierman’s view of the situation set him apart. TheWrap recently featured Evan’s unique insights into the debacle, in which the publicist who...
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Red Banyan CEO Evan Nierman was recently interviewed for the President Experience Podcast to discuss the importance of crisis management as a workplace initiative. He shared his knowledge with host Kiné Corder on how businesses can respond to crises ranging from an international pandemic to...
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In his latest op-ed in The Hill, Red Banyan CEO Evan Nierman offers a crisis communicator’s perspective on Acting Navy Secretary Thomas B. Modly’s recent remarks that prompted swift calls for his resignation. Modly addressed the crew of the USS Theodore Roosevelt whose captain, Brett...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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In just over two months since the beginning of 2017, ride-sharing platform Uber has somehow managed to involve itself in years’ worth of public relations scandals. First, there were allegations of sexual harassment from former Uber engineer Susan Fowler. Then, a surge pricing controversy and #deleteUber campaign cost...
Read moreThe owners of a Ruth’s Chris Steak House franchise in Ann Arbor, Michigan thought they had a great idea when they came up with an unusual promotion – to offer their customers a special discount equal to the University of Michigan’s winning point differential over...
Read morePip’s Original Doughnuts & Chai, a popular local doughnut shop in Portland, Oregon found itself in a bit of a PR crisis this week – all because its recent job posting seems to discourage vegans from applying for an open position. The passage that stirred waves of criticism on...
Read moreU.S. shoe giant Skechers came under fire recently after its German rival Adidas filed an infringement suit accusing the company of ripping off its sneaker design. Adidas alleges that Skechers’ Mega Flex shoe is strikingly similar to its own Adidas Springblade concept, which was first...
Read moreMars Inc., one of the largest food companies in the world and maker of M&Ms, is considering pulling its candies from fast-food chain desserts, such as McDonald’s McFlurry, Burger King’s Snickers pie and Dairy Queen’s Blizzard. The company’s concern is that such items often contain...
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