This year has challenged organizations to adapt in order to survive in the midst of a bleak economic landscape. Thus, 2020 presents a powerful case study for businesses to learn what strategies have been effective during this tumultuous time. Understanding what has worked and what...
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In an op-ed recently published in The Hill, Red Banyan Founder and CEO Evan Nierman makes the compelling argument that age-old political practices are essentially at the root of modern-day cancel culture. After all, a negative political advertisement focuses on something a candidate said or did,...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article detailing the steps that organizations and individuals can take to be prepared to act rapidly and strategically if faced with crises related to cancel culture. In the article, Nierman shares his expertise on...
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An organization’s brand is not just a symbol or a tag line, it is a promise. It is a promise that the company will live up to a defined set of qualities that take years to develop in the marketplace. A strong brand will promote...
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