our strategic communications PROCESS

The right communications strategy, targeted to the right people and executed through the right channels can be a game-changer for businesses, non-profits and individuals.

How We Elevate Your Message

When You Bring Us Onboard, We Will
  • Create goal-based strategies
  • Develop your communications plan 
  • Meticulously execute the plan
  • Deliver results 
Red Banyan Manager standing to address colleagues at a business meeting
Our Work Will Include Any or All the Following, Depending on Your Objectives

Situation analysis
Audit, analyses and report on competitors, influencers, key audience segments and key stakeholders

Content creation
Develop or solidify core messaging. Create engaging and informative original content for multiple channels, including social media platforms, forums, blogs and websites

Media relations
Build and maintain positive relationships with key media outlets to secure favorable coverage

Thought leadership
Elevate your brand’s position as an industry expert through strategic speaking engagements, interviews, Op-eds, podcast and stories in targeted publications

Social media management
Develop and implementing effective social media strategies to engage your audience, build brand awareness and drive engagement.

If your brand needs help with Crisis Communications or Crisis Prevention and Planning we will to that too.

DELIVERING RESULTS

Communications can play a significant role in meeting your business objectives. Developing single-minded messaging and then determining how best to put it to work is a critical first step.

LEADING THE INDUSTRY