Second best is an admirable achievement when you are a budding entrepreneur who is just getting started, Red Banyan founder and CEO Evan Nierman says this month in an article in Forbes.

Too much emphasis is placed on being first, when second place is a coveted spot for anyone who is just getting their business off the ground, Evan notes. Coming in first takes time, experience, hustle and ingenuity, he points out.

Small businesses with an unassailable positive culture that promotes stability, ingenuity and excellence can be just as successful — or even more so — than their larger counterparts, Evan says in the article.

Evan is a recognized expert in crisis and traditional PR. His perspective on entrepreneurship, crisis communications management and specialty issues like “cancel culture” and celebrity PR have made him a popular resource for the media.

Read the entire Forbes article here.