You’re a business owner in need of hiring a PR firm, but are not sure how to proceed. Deciding if an agency is the right fit for your unique company is critical. The firm you select needs to understand your core values and vision because you...
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Second best is an admirable achievement when you are a budding entrepreneur who is just getting started, Red Banyan founder and CEO Evan Nierman says this month in an article in Forbes. Too much emphasis is placed on being first, when second place is a coveted...
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In a Bloomberg article that was widely republished, including in The Washington Post and on Yahoo.com, Red Banyan CEO Evan Nierman shared his thoughts on Yelp’s newest feature, which allows users to flag businesses as “racist.” According to Nierman, though Yelp’s policy may have been formulated with the best intentions,...
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In an op-ed recently published in The Hill, Red Banyan Founder and CEO Evan Nierman makes the compelling argument that age-old political practices are essentially at the root of modern-day cancel culture. After all, a negative political advertisement focuses on something a candidate said or did,...
Read moreTo succeed in public relations, you must be aware of what is happening in the outside world, and figure out how to use that to tell your story. But while it’s important to be tuned into what’s happening in the world and get your name...
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Be it a social media scandal, a product recall or a natural disaster, crises pose serious threats to the financial, operational and reputational security of an organization. When an emergency hits, crisis communications experts spring into action to help protect an organization and its stakeholders and...
Read moreRed Banyan Group Founder and Principal Evan Nierman appeared as a featured speaker at the 2016 International Crisis and Risk Communication Conference in Orlando, FL last week. In his session titled “Opportunity to Shine: How PR Crises Actually Help Companies and Organizations,” Evan shared his insight and...
Read moreGood crisis PR is worth every penny. Some might question the authenticity of that statement coming from a firm that specializes in crisis PR. But just ask Chipotle – they’re likely to agree. You’re probably tired of hearing about the Chipotle saga by now. And...
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To succeed in today’s highly competitive business environment, companies spend large sums of money for marketing and PR. However, many businesses don’t realize that prior to conducting such outreach, any size company also needs to have a media kit, a.k.a. press kit, on file. So...
Read moreIn today’s online age, it seems the world’s most powerful brands are making the most reckless PR missteps. This week, worldwide powerhouse Coca-Cola finds itself under fire after releasing an ill-advised commercial for Fanta in Germany. The commercial, which celebrates the soda’s 75th birthday, tells the...
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