To succeed in public relations, you must be aware of what is happening in the outside world, and figure out how to use that to tell your story. But while it’s important to be tuned into what’s happening in the world and get your name...
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Be it a social media scandal, a product recall or a natural disaster, crises pose serious threats to the financial, operational and reputational security of an organization. When an emergency hits, crisis communications experts spring into action to help protect an organization and its stakeholders and...
Read moreRed Banyan Group Founder and Principal Evan Nierman appeared as a featured speaker at the 2016 International Crisis and Risk Communication Conference in Orlando, FL last week. In his session titled “Opportunity to Shine: How PR Crises Actually Help Companies and Organizations,” Evan shared his insight and...
Read moreGood crisis PR is worth every penny. Some might question the authenticity of that statement coming from a firm that specializes in crisis PR. But just ask Chipotle – they’re likely to agree. You’re probably tired of hearing about the Chipotle saga by now. And...
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To succeed in today’s highly competitive business environment, companies spend large sums of money for marketing and PR. However, many businesses don’t realize that prior to conducting such outreach, any size company also needs to have a media kit, a.k.a. press kit, on file. So...
Read moreIn today’s online age, it seems the world’s most powerful brands are making the most reckless PR missteps. This week, worldwide powerhouse Coca-Cola finds itself under fire after releasing an ill-advised commercial for Fanta in Germany. The commercial, which celebrates the soda’s 75th birthday, tells the...
Read morePublic figures typically have to make a strategic choice when the press is demanding answers: speak out or clam up. Bill Cosby and his PR team are currently attempting to do both, and it’s not working. Before assessing Bill Cosby’s public relations efforts, here’s a...
Read moreTop national publication The Business Journals turned to Red Banyan Group Founder and Principal Evan Nierman for his expert analysis on two recent stories regarding some of the year’s most publicized crisis response efforts. In one article, Nierman critiqued recent high-profile crisis response efforts led by...
Read moreThe U.S. Securities and Exchange Commission (SEC) yesterday demonstrated willingness by at least one part of the U.S. federal government to embrace the 21st century. Companies now have the OK from the SEC to share their earnings and updates via social media sites, including Twitter and...
Read moreTransparency is often a key element in handling crisis communications, but ironically for Lululemon Athletica, it is transparency that has actually created the latest Lululemon PR crisis. Apparently, the company’s yoga pants are too sheer, leaving both the company and its loyal customers exposed, both...
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