Red Banyan CEO and founder Evan Nierman recently discussed the Kanye West, or “Ye,” controversy on Fox Business, noting that Adidas will likely be remembered as a “brand that took a stand” in the wake of Ye’s antisemitics comments instead of one that was slow to react.

Evan’s remarks on Fox came after Adidas, GAP, Balenciaga and others dropped lucrative business deals with Ye in the wake of his inflammatory comments aimed at Jews.

View Evan’s appearance on Fox Business here.