How should megastars Jennifer Lopez and Ben Affleck address the swirling rumors that they may reunite? Red Banyan CEO and celebrity PR expert Evan Nierman talks about the couple’s options in an interview with NBC News.

Lopez’ recent split with fiancé and former baseball slugger Alex Rodriguez has ramped up speculation that she may get back together with her former fiancé, whom she dated from 2002-2004. The two have been seen together numerous times since her split with Rodriguez and the tabloids are buzzing about what it could mean.

Evan says the two celebrities should take control of their story now and tell it the way they want it told.

The intense interest is why the couple “should strive to shape the narrative as early and as much as possible,” Evan noted in the NBC interview. 

“Framing their rekindled romance as expressing an authentic and deep connection that has survived the test of time would be a great way to play it,” Evan told NBC. “A winning PR strategy for Bennifer 2.0 would entail both of them showing and telling the story that they are two people who have loved and lost, but are now back where they belong, in each other’s arms.”

Evan is an expert in crisis communications and a go-to source when it comes to celebrity PR.

Read the entire article here.