An organization’s brand is not just a symbol or a tag line, it is a promise. It is a promise that the company will live up to a defined set of qualities that take years to develop in the marketplace. A strong brand will promote...
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The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. Speaking with CNN on the matter, Red Banyan’s Evan Nierman *gave...
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The embattled “Empire” star Jussie Smollett is now facing a felony charge for allegedly staging a hate crime against himself. In the meantime, the show’s producers recently announced that the actor will not be not be featured in this season’s remaining two episodes. Will this...
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The #MeToo movement shook up the entertainment industry with back-to-back accusations of sexual abuse and misconduct by many of Hollywood’s household names. As some of these men, are now reportedly planning their return to the public sphere, can reputation management experts help reboot their careers?...
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As the team at Red Banyan is wrapping up yet another year of successfully preventing and mitigating public relations crises for our clients, now is a good time to reflect on and draw lessons from some of the most widely discussed PR disasters of 2017....
Read moreStories of sexual misconduct by high-profile public figures continue to make news headlines nearly every day. From actors and entertainers to political figures and business executives, dozens of widely recognized men have been accused of sexually inappropriate behavior in recent weeks. A recent article in The...
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Red Banyan’s very own Evan Nierman was recently invited to present at the International Crisis and Risk Communication Conference in Orlando, FL, one of the world’s most esteemed gatherings in the field of crisis communications. Appearing as a featured speaker at the conference, Evan discussed the importance of litigation PR for...
Read moreWhether you are a business owner, employee or job seeker, your online reputation is extremely important to your professional success. Both modern consumers and employers use search engines like Google, Yahoo or Bing to find information about companies and people before doing business with them....
Read moreThis Tuesday, Target Corp joined a long list of companies who expressed opposition to the recently passed North Carolina bill that requires transgender people to only use public restrooms that correspond to their birth sex. “We welcome transgender team members and guests to use the...
Read moreNational mobile carrier Sprint came under fire this week after it released an ad on Tuesday, in which one of its customers referred to the company’s rival T-Mobile as “ghetto.” The video called “Sometimes the truth hurts,” was part of Sprint’s “Listening Tour,” headed by...
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