The WNBA is reaching new heights, with star players like Caitlin Clark bringing women’s basketball to a new level of popularity. The league’s recent success growing viewership and fan engagement highlights some valuable lessons, including the power of authenticity in media. This year’s season kick-off...
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Today, July 12th, we commemorate National Cancel Culture Awareness Day, to recognize the need to address this growing trend and its consequences. The national day encourages reflection on the long-term impacts of online shaming and de-platforming, and emphasizes the importance of open discourse, free speech,...
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Your online reputation serves as a cornerstone of your personal or business identity, making reputation repair essential when you, your brand, business are maligned, whether it’s online, on social media, or in news stories. Understanding what reputation repair entails and why reputation damage occurs is...
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Artificial intelligence excels at automating repetitive tasks that consume valuable time and resources. From data entry and document processing to scheduling appointments and managing emails, AI-powered tools and algorithms can handle these tasks efficiently and accurately. By offloading mundane responsibilities to AI systems, employees can...
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The distribution of valuable, relevant, and consistent content to attract and engage a target audience is a great way to market your business. But doing it well requires an understanding of what kind of content helps your business reach its goals. Content marketing is a...
Read moreIn the unpredictable landscape of business, crises can strike at any moment, threatening the foundation of an organization. From natural disasters and cybersecurity breaches to product recalls and PR nightmares, the potential for crises looms large. However, proactive crisis planning can be the difference between...
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In the realm of modern business, crisis communications stands as a cornerstone of preparedness, resilience, and reputation management. But what exactly is crisis communications, and why is it indispensable for organizations of all sizes and industries? Crisis communications is a strategic approach aimed at managing...
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Is a picture really worth a thousand words? If you’re aiming for increased visibility, the answer is “yes.” Quality infographics –visuals — will help a company increase its visibility and drive more traffic to its website, resulting in a jump in business. Good graphic design...
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For the second time in as many years, the B2B ratings and review platform Clutch has named global PR firm Red Banyan one of the top public relations firms in the United States. Red Banyan was designated a 2023 Clutch Champion, a new award given to only...
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Artificial intelligence. The possibilities seem endless but practical use of this sophisticated new technology has only begun to evolve. New applications are cropping up daily but how widely this new technology is being used in the workplace is a bit of a mystery. A recent...
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