Artificial Intelligence: How it Can Help or Harm Your Business
Artificial intelligence is one of the most talked about innovations around, but if your company plans to use AI to generate content, you’ll need to put some guardrails in place, depending on how it is used.
AI-generated technologies are in the news a lot these days and include things like self-driving cars, ChatGPT, robots, and image and speech recognition.
Simply put, “AI” refers to a machine’s ability to perform a task that would have previously required human intelligence. What makes AI unique is its ability to adapt, problem solve and learn new things. And the more AI evolves, the more sophisticated its uses will become.
Companies that use AI as part of their day-to-day business need to pay close attention to how AI works.
Content writing is one big way businesses can take advantage of AI.
For example, AI “learns” language to generate text when it is fed copyrighted information, which it then reorganizes and spins out as something new. But the risk of plagiarism is real so companies need safeguards that will protect their editorial integrity.
AI Usage Policies and Disclosures
If your company plans to use AI, outline when AI will be utilized and under what circumstances. Explain what AI is and how it enhances your business model. List the advantages that AI provides and why it can provide added value.
Specify how AI will be used, how your business will disclose when AI tools and what you will do to copyedit and fact check materials generated by AI. Plagiarism can be an issue with AI because it creates new content from existing sources. Using a plagiarism detector like Grammarly is one way to help ensure your content is original. AI sometimes also generates nonsensical content, so it is important to proofread anything created by AI to ensure it makes sense.
Reality of AI
AI is here to stay so it is important to understand what it is and what it isn’t.
A huge advantage of AI is speed. AI is lightning fast. It is fascinating to watch AI spit out entire articles in seconds with assembly-line efficiency. It can also save money and the SEO word combinations that boost your pages in the search engines will be spot on because AI’s draws existing content that is already optimized.
But a closer look at the end product may be a bit startling. AI-created content does not always make sense or may sound awkward and require a solid rewrite before it can be put to use. AI-generated content may also be laced with plagiarism, so it makes sense to use a plagiarism-checker before actually using the AI-generated content. AI may also devalue the “trust” of machine-created content if you don’t edit it carefully for clarity and make sure it does not plagiarize.
AI-generated content may also lack originality, creativity and personalization, largely because it has been skimmed from other previously published sources.
Need help with an AI issue? Red Banyan’s team of PR and communications experts have the skills, experience and know how to assist. Don’t go it alone. Contact Red Banyan for professional guidance.