In today’s hyper-connected world, information spreads more rapidly than ever before. Unfortunately, not all reports absorbed by the public are credible or even truthful.

Negative publicity, especially in the legal realm, can do irreparable damage to a company’s reputation.  Regardless of the eventual outcome at trial, a business that is tried and convicted in the court of public opinion may experience greater business losses than any single lawsuit alone could produce.

That is why litigation public relations (also known as legal PR or litigation PR) is so essential. When a media-savvy law firm implements a public relations strategy that works in concert with its legal strategy, it can provide immeasurable value.

Crisis PR specialists, such as the experts at Red Banyan Group, are well-versed in turning the media spotlight into an opportunity to communicate key messages to the public. By utilizing the power of the press, effective litigation PR can shape conversations and greatly influence how the general public (and even those directly involved), view the case.

In some instances, legal public relations campaigns that raise awareness of cases and bring new details to light publicly can help influence outcomes, including businesses deciding to avoid trial and proceed to settlement negotiations.

During high-stakes situations such as litigation, nothing should be left to chance. Combining effective litigation public relations with sound legal strategies can result in remarkable success for law firms and their clients.