Businesses that want to keep up with the competition should embrace the power of social media, a medium that has a potentially worldwide reach. Social media has the power to increase a brand’s target audience, spread news about products, and showcase the value of goods...
Read more
When a law firm lands a big client, the lawyers assigned to the case focus their energy on researching strategies to defend their client. However, if the case is high-profile or controversial, it may draw the attention of the media. And knowing whether you should...
Read more
Red Banyan is happy to announce the launch of a new set of attorney-focused legal resources that will allow attorneys to provide a higher level of value and service to their clients in and out of the courtroom. An entire new legal PR section dedicated to...
Read more
"Legal PR experts can employ drama to educate the public about a case. While courts have strict rules of evidence, the court of public opinion gives PR pros far more latitude," Evan Nierman.
Read more
Red Banyan’s very own Evan Nierman was recently invited to present at the International Crisis and Risk Communication Conference in Orlando, FL, one of the world’s most esteemed gatherings in the field of crisis communications. Appearing as a featured speaker at the conference, Evan discussed the importance of litigation PR for...
Read moreU.S. shoe giant Skechers came under fire recently after its German rival Adidas filed an infringement suit accusing the company of ripping off its sneaker design. Adidas alleges that Skechers’ Mega Flex shoe is strikingly similar to its own Adidas Springblade concept, which was first...
Read more
In today’s interconnected world information travels faster than ever before. Businesses and organizations hit with lawsuits often find themselves at the center of news headlines in a matter of hours. Such publicity can have a significant negative impact on an organization’s reputation and financial stability....
Read moreOften, when people hear terms such as crisis PR, crisis management, crisis public relations or litigation PR they envision a team of spin doctors doing damage control for a company or person whose acts have landed them in hot water. What many people don’t often...
Read moreRBG client Lerman Law Firm was once again highlighted in a special report on ABC’s Nightline this Sunday. The piece on the latest developments surrounding alleged Ponzi schemer Ephren Taylor featured the firm’s founder Cathy Lerman. The latest Nightline segment can be found below:
Read moreRed Banyan Group client AILA South Florida received prominent press attention this weekend regarding its sponsorship of the local Celebrate America Fifth Grade Creative Writing Contest. On Saturday, NBC 6 South Florida highlighted the AILA chapter and its youth writing competition on the station’s 6 a.m. morning...
Read more