Challenge:
When an employee’s social media post containing controversial political opinions went viral, a small retail business found itself in the crosshairs of angry customers and politically active groups demanding a boycott.
Action:
Red Banyan’s cancel culture experts quickly assessed the extent of the reputational damage and developed a comprehensive plan to contain the crisis while preserving relationships with vendors and customers under pressure to cut ties with the company.
Impact:
Counseling the business owners through every step of the crisis, Red Banyan contained the backlash, saved key relationships, and prevented the organization from going bankrupt.
