Challenge:
Red Banyan® was challenged to counteract negative search results for a CEO, as lawsuits and negative stories were showing up at the top of the search and damaging his reputation and harming his business.
Action:
Red Banyan® drew on its digital communications expertise to devise a multi-faceted strategy that dramatically improved the CEO’s online presence and reduced the impact of negative search engine results. Placement of positive media stories also contributed to the business’s rebound.
Impact:
With Red Banyan®’s help, negative search results retreated, and positive articles and posts rose to the top of Google search. Red Banyan®’s proactive response helped the executive regain his personal reputation and prevent further disruptions to his business.
